Put the fun back into sports.
Play at YMCA
Advertising Agency: Zubi, Miami, USA
Group Creative Director: Ivan Calle
Associate Group Creative Director: Mauricio Candela
Art Director: Ivan Calle
Senior Copywriter: Juan Lagos
Photographer: Andres Hernandez
Published: January 2007
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10 Comments
Nice, subtle campaign.
Can you explain it to me please.
I'll explain....sad little girl...pissed coach....hand over her head...two insights for this: "Come to dadda" or "S*ck me beautifull!!!!!!!!!!!"
Hhahahahahaha
That was sick, but funny!
obvious thought :D
weak. not appealing to me at all. this campaign could stay for any product. headache?
This one works for the target. The other two are too random.
I think it's a good ad with a good message.
The explanation...kids' sports have become a cultural disaster. Leagues, coaches and parents throw kids into programs and make them feel like failures if they're not always the best. The message is that you have to specialize by the time you're 10 or you'll never make it. It's an idiotic view of what sports are all about.
I like it. Nice point of view.
Like the concept but very badly executed.