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Lollipop

Agency: 
Published/Aired: 
September 2009
Description: 

Danger can come in different taste, shape and color. Beware of food that contains textile coloring agent. Let's prevent it together.

Advertising Agency: Fortune Indonesia
Creative Director: Dwi Jatmiko
Art Director: Erry Firmangus
Copywriters: Prabawa Aria Bima, Hany Nurahmawati

Comments (11)

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Highest Rated

rama pranendra's picture
rama pranendra
Activity Score 29

simple yet BOLD!

reactor's picture
reactor
Activity Score 294

Good concept. Copy needs polishing

Reactor

Guest's picture
Guest

very nice concept.

Guest's picture
Guest

nice concept.

sirvan's picture
sirvan
Activity Score 29860

Great.

+++

"I love some things, and don't love some other things."

silvi's picture
silvi
Activity Score 4172

Buenísimo!!!!!!!

Guest's picture
Guest

top markotop!!!

Guest's picture
Guest

Kidding???? :-O you´re definitly kidding

Hope so...

Guest's picture
Guest

nice!

budibud's picture
budibud
Activity Score 128

Indonesia's swarming with informal food hawker that operates near state elementary school. They often sell unsafe and mostly unhealthy snacks and convection to kids. So, it strikes the audience good (if it were ever published-I hardly see it or I am just media blind).

The one problem of YLKI being the voice of this ad is that even YLKI can't protect consumer from the danger of snacks and convection made using textile coloring agent by these informal food hawker. Even at small industry/home industry level, producing goods without proper ingredient would be unreachable by YLKI (Indonesia Consumer Protection Foundation) because they are most likely be unregistered at our FDA alike body. I hardly even hear a case won by YLKI in the defence of the consumer. In Indonesia, consumer is SHIT.

So aside from having a real impact, it is only a nice idea.

Boediboed
Trying to retire ad-man

Istiko's picture
Istiko
Activity Score 165

Nah ini kereen! Biarpun sebenernya gak menyentuh target audiencenya, tapi idenya menarik : )

rama pranendra's picture
rama pranendra
Activity Score 29

simple yet BOLD!

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