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YKK Zipper: Guy

YKK Zipper: Guy
Your rating: None Average: 4 (10 votes)

Little parts. Big difference.

Advertising Agency: Lins Advertising & Marketing, Malaysia
Creative Director: Eugene Yap
Art Directors: Eugene Yap, Yin Sau Lun
Copywriter: Michelle Peter

15 Comments

Kamelaman's picture 26 pencils

very very so!

Wellcome!!!!! Kamela Man

fersvax's picture 1224 pencils

I don't get it.

FER.

pscs's picture 440 pencils

the golden rule:

that guy: XYZ
(eXamine Your Zip)

your reply: ABC
(Already Been Checked)

fersvax's picture 1224 pencils

Oh, now I get it. It sucks, my first impression was the shape of a vagina, instead of a zipper open in a guy's pant. And why do they have to repeat the same stupid thing 30 times. 1 is just lame enough.

FER.

LeeMoh's picture 406 pencils

This is what your tally wacker “sees” when your trousers’ zip is opened.

Nice idea. Nice execution.

sneakyhands's picture 1871 pencils

the execution needs a bit more, looks too quick and dirty.

oopsie_dum_didly's picture 91 pencils

Pointless ad for a brand that doesn't need one to begin with.

aintnobusy's picture 30 pencils

naaaaaah i liked it .. wonderful ....

manu adithya's picture 82 pencils

Gud work, nice idea, nice execution..

CharlieR's picture 92 pencils

quite a nice idea but horrible stock pics.

shococolocolo's picture 27 pencils

is it funny?
...

jimchristianx's picture 116 pencils

Why the fuck would YKK, a veritable monopoly, who does no direct to consumer sales of any kind, need a clever advertisement (not that this is clever)?

Jonny Lonestar's picture 290 pencils

my thoughts exactly. Find me a zipper that is not YKK., And I will find you a reason to buy a 2 page full color spread.

with the art dead smack middle of the gutter no less.

cullers's picture 334 pencils

Chinese knockoffs of YKK zippers are common because they are used in many name-brand items. One way to tell if you're getting a knock-off coach or Prada bag and the like is the zipper - only YKK zippers are on the real ones. of course, it's really easy to knock-off three tiny letters on the top of a zipper. Causing some distress for customs:
http://www.postgazette.com/pg/06317/738029-314.stm

inviniti's picture 15 pencils

Boys. I'm not involved. Not even the guy looking over my shoulder.

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