YKK Zipper: Guy
Little parts. Big difference.
Advertising Agency: Lins Advertising & Marketing, Malaysia
Creative Director: Eugene Yap
Art Directors: Eugene Yap, Yin Sau Lun
Copywriter: Michelle Peter
Little parts. Big difference.
Advertising Agency: Lins Advertising & Marketing, Malaysia
Creative Director: Eugene Yap
Art Directors: Eugene Yap, Yin Sau Lun
Copywriter: Michelle Peter
15 comments
very very so!
I don't get it.
FER.
the golden rule:
that guy: XYZ
(eXamine Your Zip)
your reply: ABC
(Already Been Checked)
Oh, now I get it. It sucks, my first impression was the shape of a vagina, instead of a zipper open in a guy's pant. And why do they have to repeat the same stupid thing 30 times. 1 is just lame enough.
FER.
This is what your tally wacker “sees” when your trousers’ zip is opened.
Nice idea. Nice execution.
the execution needs a bit more, looks too quick and dirty.
Pointless ad for a brand that doesn't need one to begin with.
naaaaaah i liked it .. wonderful ....
Gud work, nice idea, nice execution..
quite a nice idea but horrible stock pics.
is it funny?
...
Why the fuck would YKK, a veritable monopoly, who does no direct to consumer sales of any kind, need a clever advertisement (not that this is clever)?
my thoughts exactly. Find me a zipper that is not YKK., And I will find you a reason to buy a 2 page full color spread.
with the art dead smack middle of the gutter no less.
Chinese knockoffs of YKK zippers are common because they are used in many name-brand items. One way to tell if you're getting a knock-off coach or Prada bag and the like is the zipper - only YKK zippers are on the real ones. of course, it's really easy to knock-off three tiny letters on the top of a zipper. Causing some distress for customs:
http://www.postgazette.com/pg/06317/738029-314.stm
Boys. I'm not involved. Not even the guy looking over my shoulder.