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Published/Aired: 
July 2008
Description: 

Print advertisment created by Ice Cream, China for Yinqiao Energic Milk, within the category: Non-Alcoholic Drinks.

Time to wake up! Yinqiao Energic Milk contains clear-minded ingredients.

Advertising Agency: Ice Cream Communications, Beijing, China
Creative Directors: Jesus Gu
Art Director: Venson Chen
Copywriters: Jesus Gu

Comments (14)

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Highest Rated

bangbangtang's picture
bangbangtang
Activity Score 12

jesus, haha

nice comment, xD

Scam Detector's picture
Scam Detector
Activity Score 1048

Jesus...

yctham's picture
yctham
Activity Score 178

done-to-death idea. but the execution quite contemporary, especially the 3D effect of wave below. =)

Scam Detector's picture
Scam Detector
Activity Score 1048

I think you haven't got a clue what you're talking about.

izmild's picture
izmild
Activity Score 770

good idea but bad communication

STRTLRS's picture
STRTLRS
Activity Score 1601

I think I just vomited a little bit in my mouth.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

teenquey's picture
teenquey
Activity Score 290

clear-minded or melamine contaminant?

act's picture
act
Activity Score 535

doom!

Guest commenter's picture
Guest commenter

melamine included

demplu's picture
demplu
Activity Score 12

yeah..the message is not clear

Dale's picture
Dale
Activity Score 370

I think Chinese milk is in more need of PR than advertising at the moment.

Particularly if the advertising is bad.

- The only thing more rare than a good ad is a good guest comment -

SeanMartin's picture
SeanMartin

I could have accepted it without the BOOM, but you have to admit, there's a certain innocence to this ad. Yeah, it's terrible by our standards, but at the same time it's got this almost weird whimsical sense about itself. That probably doesnt mean a whole lot around here, but I find this campaign oddly beguiling.

a_an's picture
a_an
Activity Score 75

Bad concept, bad idea and bad execution...

slip's picture
slip
Activity Score 919

eeeeeeeeeeeeechh!

*****

SJB

bangbangtang's picture
bangbangtang
Activity Score 12

jesus, haha

nice comment, xD

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