Yinqiao Energic Milk: Balloon
Time to wake up! Yinqiao Energic Milk contains clear-minded ingredients.
Advertising Agency: Ice Cream Communications, Beijing, China
Creative Directors: Jesus Gu
Art Director: Venson Chen
Copywriters: Jesus Gu
Published: July 2008
14 comments
Jesus...
done-to-death idea. but the execution quite contemporary, especially the 3D effect of wave below. =)
I think you haven't got a clue what you're talking about.
good idea but bad communication
izmild
http://uniquetvcomm.blogspot.com
I think I just vomited a little bit in my mouth.
www.storytellerscreative.com
..............................................
. . . . . .. . . . . . . . . . . ,.-‘”. . . . . . . . . .``~.,
. . . . . . . .. . . . . .,.-”. . . . . . . . . . . . . . . . . .“-.,
. . . . .. . . . . . ..,/. . . . . . . . . . . . . . . . . . . . . . . ”:,
. . . . . . . .. .,?. . . . . . . .......... . . . . . . . . . . . . . . . . . . .\,
. . . . . . . . . /. . . . . . . . . . . . . . . . . . . . . . . . . . . . ,}
. . . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . . ,:`^`.}
. . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . ,:”. . . ./
. . . . . . .?. . . __. . . . . . . . . . . . . . . . . . . . :`. . . ./
. . . . . . . /__.(. . .“~-,_. . . . . . . . . . . . . . ,:`. . . .. ./
. . . . . . /(_. . ”~,_. . . ..“~,_. . . . . . . . . .,:`. . . . _/
. . . .. .{.._$;_. . .”=,_. . . .“-,_. . . ,.-~-,}, .~”; /. .. .}
. . .. . .((. . .*~_. . . .”=-._. . .“;,,./`. . /” . . . ./. .. ../
. . . .. . .\`~,. . ..“~.,. . . . . . . . . ..`. . .}. . . . . . ../
. . . . . .(. ..`=-,,. . . .`. . . . . . . . . . . ..(. . . ;_,,-”
. . . . . ../.`~,. . ..`-.. . . . . . . . . . . . . . ..\. . /\
. . . . . . \`~.*-,. . . . . . . . . . . . . . . . . ..|,./.....\,__
,,_. . . . . }.>-._\. . . . . . . . . . . . . . . . . .|. . . . . . ..`=~-,
. .. `=~-,_\_. . . `\,. . . . . . . . . . . . . . . . .\
. . . . . . . . . .`=~-,,.\,. . . . . . . . . . . . . . . .\
. . . . . . . . . . . . . . . . `:,, . . . . . . . . . . . . . `\. . . . . . ..__
. . . . . . . . . . . . . . . . . . .`=-,. . . . . . . . . .,%`>--==``
. . . . . . . . . . . . . . . . . . . . _\. . . . . ._,-%. . . ..`..
clear-minded or melamine contaminant?
doom!
melamine included
yeah..the message is not clear
I think Chinese milk is in more need of PR than advertising at the moment.
Particularly if the advertising is bad.
- The only thing more rare than a good ad is a good guest comment -
I could have accepted it without the BOOM, but you have to admit, there's a certain innocence to this ad. Yeah, it's terrible by our standards, but at the same time it's got this almost weird whimsical sense about itself. That probably doesnt mean a whole lot around here, but I find this campaign oddly beguiling.
Bad concept, bad idea and bad execution...
eeeeeeeeeeeeechh!
*****
SJB
jesus, haha
nice comment, xD