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Yetico: Masters of floated polystyrene, 5
Advertising Agency: Kolman Advertising, Warsaw, Poland
Creative Director / Art Director: Lukasz Slotwinski
Copywriter: Zuza Koraszewska
Photographer: Lukasz Murgrabia
Published: September 2007
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I know I'm mising something here, I just wish I knew what it was...
An idea ;-)
and a good artdirection ;)
and You miss the eyes if art isn't good here :)))
So you call THIS good art direction.
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Draw a circle. Then, step out of it.
for those who don't speak polish, it says "this ad [edited by admin for foul language] in any language."
Man... tough day again? your commnets R always so bitter... It'a a nice piece of art, idea is somehow missing but... "sucks" ???
any ad that's missing an idea sucks. that's just the way it is.
"Masters of floated polystyrene" - and the 5th execution, no less. I think the Poles have an inside joke they're not sharing.
They're satirizing action/James Bond movie posters, people...with the deflating effect of the tagline, "masters of floated polystyrene".
Do they publish ads in advance in Poland ????
Now I see why Poland was the first country to be invaded by Germany! ;)
Hahaha very funny!!
1. polystyrene tycoons aren't models but Yetico managers
2. layouts are all very personal - a man + his life-style and character around him
3. if you can present polystyrene factory in more interesting way please do, let me learn from you
I think the idea is great. Yetico is one of the bigest polystyrene producers in Poland and what is the best way to become the bigest producer? Good advertisement. I don't see why you don't like it. You may not know the company, but the graphic idea is great.