Yellow Pages: Smoke detectors
Advertising Agency: Y&R, Israel
Creatives: Gideon Amichay, Tzur Golan, Yariv Twig, Shirley Bachar, Eyal Padan, Hadar Orpaz
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6 Comments
Well, at least they used drop shadows in this one, haha.
Been done before by Saatchi & Saatchi New Zealand
THIS IS A SCAM AD! Come on guys! Hello? If you were to do it, do it with more effort! Remove all the scam trails for god sake!
Mirror, Circumciser, Smoke Detector & Ironing all have the same background location, identical pix!
But again, dinosour (I don't mean big but old) idea in my opinion!
www.michaelwongcc.com
I bet it's a little bit tougher to actually BUILD a billboard to pitch a concept. Of course it's fake, that's blatantly obvious. But why spend the extra money on a 'concept?' Kind of a waste, wouldn't you think?
Hello everybody, I am writing on behalf of Tzur Golan, the Creative Director of this campaign.
To remove all doubt, I would like to stress that this campaign ran in Hebrew all over Israel with great success.
The billboards were translated into English for the benefit of all AotW readers, hence the reason for them having been reworked.
Here is the link to the untranslated billboards as they appeared all over the country.
http://www.yr.co.il/blog/?m=200703
Hello everybody, I am writing on behalf of Tzur Golan, the Creative Director of this campaign.
To remove all doubt, I would like to stress that this campaign ran in Hebrew all over Israel with great success.
The billboards were translated into English for the benefit of all AotW readers, hence the reason for them having been reworked.
Here is the link to the untranslated billboards as they appeared all over the country.
http://www.yr.co.il/blog/?m=200703