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Stand Out, Car rental

Agency: 
Published/Aired: 
November 2011
Description: 
Advertising Agency: LOWE MENA, Dubai, UAE
Creative Director: Marwan Saab
Art Directors: Prashant Yeware, Pramod Surwase
Copywriter: Marwan Saab
Account manager: Jean Pierre
Senior Account Manager: Farhan Farooq

Comments (13)

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Highest Rated

prabhakar uppari's picture
prabhakar uppari
Activity Score 58

i like whole campaign, very nice

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Too simple - could have done something to give 'yellow' more meaning but this? Feels like a nice first thought though.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Lovely YP expression. Great little campaign.

The Jobless Writer
Will Think for Salary

Takmelius's picture
Takmelius
Activity Score 203

Might work if everything in life was black and white!

But what if I'm looking for cheese stores? Lemon, pineapple, corn, squash or banana suppliers? Golden labrador, chick and canary pet stores? Daffodil, dandelion or sunflower shops? Raincoat, Post-it, pencil or school-bus manufacturers? Mustard, custard or butter makers? Big Bird, Pac-man, Smiley or Tweetie or Sponge Bob costume makers? :P

Oh and btw, the universally recognized colour for hard-hats is....yellow!

ACreativeSpirit's picture
ACreativeSpirit
Activity Score 176

Well the fact is that this can work with anything of any color except for yellow. Put green red blue purple navy pink any color and have an object the same color and the concept works.

Always try to be unique even when forced to conform.

Takmelius's picture
Takmelius
Activity Score 203

It would work if the message was, 'Be visible with yellow pages', not 'Stand out'. Any colour would be visible on any colour that's not the same as it is. But only a few colours provide a high enough contrast for them to 'stand out' on yellow. Which makes yellow just as good as any other colour in the 'making things stand out' area. :D

andylefty's picture
andylefty
Activity Score 4535

Simple = good.

Takmelius's picture
Takmelius
Activity Score 203

and the simple thought here is: just like some colours create a high contrast on yellow, some brands will get noticed in the yellow pages?!

kleenex's picture
kleenex
Activity Score 43349

Simple, but not so hot.

whitewhite's picture
whitewhite
Activity Score 251

and if not yellow apges, am not gonna be on a black page for sure...so i am not too attracted.

restless44's picture
restless44
Activity Score 32

this first idea. 0 effort.
simplicity doesn't mean that you don't use your brain!!! DAH..another bad campaign from LOWE Dubai!

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

This idea breaks the notion... that first idea should always be ignored.

Milan Solanki's picture
Milan Solanki
Activity Score 994

'Be visible with yellow pages' could work better, agree with takmelius

prabhakar uppari's picture
prabhakar uppari
Activity Score 58

i like whole campaign, very nice

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