Yellow Pages: Coffe Stores

Advertising Agency: Ade, Bogotá, Colombia
Creative Director: Nacho Martínez
Art Directors: Leonardo Silva
Copywriter: Leonardo Silva
Photographer: Cristian Borrero
Published: October 2009

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16 comments

prasanno's picture
prasanno
102 pencils

Interesting...nice work ;)

JobstVonHeintze's picture
JobstVonHeintze
65 pencils

Agreed, interesting art. But....

Does the metaphor of shredded paper really helps to sell the product (ads in the yellow pages, I presume)? With a copy like "Don't let your advertising budget end as shredded used paper." it could also work to sell more cost effective (and probably better targeted) online advertising.

pierrelastname's picture
pierrelastname
2869 pencils

but what's the idea???

Guest's picture
Guest

you found the coffee store through this service ;)

bobby666's picture
bobby666
1460 pencils

as a creative piece of communication the ad does make sense. reason the execution.

mpared's picture
mpared
562 pencils

all the bits and pieces make this very busy and not an effective ad at all in my humble view

Guest's picture
Guest

I dont quite get WHY the paper is Shredded? Just to get the Silhouettes? The visual is nice i agree.

Honest Dave's picture
Honest Dave
233 pencils

Makes me see the yellow pages as confusing and messy, not somewhere I would want to look for something.

Guest's picture
Guest

Me gusta sobre todo el copy je, je, je, je, Buena doctores... impecable como siempre.

Brain-Art's picture
Brain-Art
1101 pencils

En mi país, he revisado el inmenso libro de Páginas Amarillas en muchas oportunidades y lo último que veo (si es que lo veo), es la pauta publicitaria. Si la idea es promocionarse como un buen medio para pautar, creo que les salió un poco distorsionada la intensión, ya que el mismo arte en sí plantea lo engorroso que puede ser buscar alguna locación o lo que sea en este "libro". Creo que hubiese funcionado mejor para Publicidad Corporativa (digo esto porque Páginas Amarillas en mi país forma parte de una gran corporación telefónica). Con un copy bastante sencillo como: Si lo necesitas aquí estará (alusivo a lo que sea que esté buscando la persona que este leyendo Páginas Amarillas). Quizás perdería creatividad la idea pero transmitiría un mensaje bastante claro. Es sólo mi humilde opinión.

Guest's picture
Guest

why so thirsty?

Guest's picture
Guest

good work, good development of a manual technique, good idea to find services in yellow pages.

ericofthedead's picture
ericofthedead
64 pencils

nice idea, but who uses the yellow pages anymore thanks to internet?

rolling.stone's picture
rolling.stone
2740 pencils

rightly said

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~ Quite obviously, I have gathered no moss ! ~

second_creator's picture
second_creator
754 pencils

great

copywriter

Diego Puentes's picture
Diego Puentes
7 pencils

jejeje exelente idea hard very hard

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