Yawns Monkey

September 2007

Now we also open at night.

Advertising Agency: Saatchi & Saatchi, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Director: Javier Campopiano
Art Director: Ari Senzacqua
Copywriter: Javier Campopiano
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Producers at the agency: Luli Dragan, Koko Puch
Advertiser Supervisors: Emilio Laugier, Laura Salles, Marcela Koumian

Comments (7)

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kalpesh78's picture
Activity Score 2578

nice campaign...

ideas....30 minutes nahi toh free.

J M's picture

Tee.. Heh.. Heh..

Nice :-)

itch's picture
Activity Score 806

hahaha... so funny! and the ad works!

* it's not how good you are. it's how good you want it to be *

bknowlden's picture
Activity Score 3647

Call me a dumb American, but is that grammar correct?

k-tel's picture

Obviously the grammar isn't incorrect. Must be a quickie translation for the benefit of us Anglophiles. To the creators of this ad, you might want to fix the line if you plan to submit it to any shows. Try this:

Now we're also open at night.

Or if you want to shorten it up:

Now open at night.

Siddhesh N's picture
Siddhesh N

This campaign is fantastic...
I like that because it shows all what it wants to say.
the wide opening of the mouth part while yawning, says that we are open. And the yawning itself shows that it's night time.

Only if these photographs were shooted at night time would have created a great impact which would have added to the real look.

Guest's picture

cool stock photo. yawning, singing... this can be used for many one-minute ads.