Yatas: Pill

Yatas: Pill

The ultimate sleeping pill.

Advertising Agency: Art Grup, Istanbul, Turkey
Creative Director: Ates Cavdar
Art Director: Ahmet Berat Pekmezci
Copywriter: Odisseas Sevsevme
Photographers: Tayfun Rapayazdic, Okyay Yildiz
Published: May 2008

Your rating: None Average: 6.7 (31 votes)

Comments

Submitted by Nanel on Sat, 2008-05-10 19:59.

like it a lot. i imagine the pill looks like that right?

Submitted by yun siang orangutan on Sat, 2008-05-10 20:13.

Good try.

Submitted by Terence Makak on Sat, 2008-05-10 20:23.

Forced.

Submitted by veli on Sun, 2008-05-11 01:36.

Yatas is a bed maker company, like tempur-pedic.

Submitted by Calibarak on Sun, 2008-05-11 03:13.

So?

Submitted by jorj on Sun, 2008-05-11 03:18.

it should be for a pillow.

sonucoues2002's picture
Submitted by sonucoues2002 on Sun, 2008-05-11 05:10.

its look like a earser to me which has two coloured side(onw for pen and one for pencil)

chinaski's picture
Submitted by chinaski on Sun, 2008-05-11 05:49.

the second i saw it as a thumbnail, i knew it was a sleeping pill.
good job i think. tebrikler.

Submitted by JAGGY on Sun, 2008-05-11 06:04.

good

Submitted by Saatchi Makak on Sun, 2008-05-11 06:53.

bad

Submitted by cullers on Sun, 2008-05-11 07:05.

I also thought the ad was for a sleeping pill. Thanks Veli for letting us know they make beds, sofas, and the like.

Submitted by harshik suraiya on Sun, 2008-05-11 09:32.

doesn't work for me, sorry.

your work is your identity.
http://harshikcreations.blogspot.com/

Submitted by AlphaDog on Sun, 2008-05-11 14:24.

The "thing that look like other thing" formula is outdated.
Seek and Destroy

Submitted by stateoftheart on Sun, 2008-05-11 16:34.

isnt that a tylenol pill??

Submitted by eddi3 on Sun, 2008-05-11 18:46.

I think it is good.

Submitted by kingzeus on Mon, 2008-05-12 00:20.

pillow would work better than a bed...

Submitted by tlimon on Mon, 2008-05-12 01:34.

very good work

Submitted by gango75 on Mon, 2008-05-12 02:25.

Nice idea, art direction could be better.

Submitted by ManchuChanchu on Mon, 2008-05-12 10:29.

very very nice. i love the simplicity

Submitted by cef on Tue, 2008-05-13 04:06.

Well done. Tebrikler.

Submitted by mrtalented on Tue, 2008-05-13 23:37.

doesn't look like tablet to me. looks more like magnet bar.

Submitted by omeronsun on Thu, 2008-05-15 09:44.

that's fantastico :)
Falan! =)