Yarrah: Blonde Mamy

Dogs eat enough chemicals.
Yarrah. Organic food for dogs.

Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Alain Janssens, Paul Servaes
Copywriter: Benoît Menetret
Art Director: Jean-Marc Wachsmann
Photographer: Kurt Stallaert
Graphic Designer: Christophe Van Tricht
Typographer: Olivier Laga
Art Buyers: Laurence Maes, Martine Delpierre
Account Supervisor: Filip Van Der Haegen
Planner: Tom Theys

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14 comments

izzlah's picture
izzlah
227 pencils

strong!

TexasH's picture
TexasH
361 pencils

They won a film lion last year with the same idea. They want their Press/outdoor lion now. :)

vote4pedro's picture
vote4pedro
4601 pencils

they should have stuck with a single execution or come up with more ideas. it's a good one shot. but shooting the same idea with a different model and dog, doesn't make it a campaign.

morse's picture
morse
15148 pencils

Very good, but ewwww.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hadrons's picture
Hadrons
5743 pencils

as funny as it may seem, insulting your customers won't get you a sale

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

vote4pedro's picture
vote4pedro
4601 pencils

except their customers aren't 90-year-old ladies. younger people are much more likely to buy anything organic and they'll see the humor (and benefit) in these.

Hadrons's picture
Hadrons
5743 pencils

and before you know it, they'll become 60+ and we'll have a new ad saying your old dog looks younger than you - have some of his food as well...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

vote4pedro's picture
vote4pedro
4601 pencils

i don't think they'll remember this ad 30 years from now. and if they do, they'll remember it for what it was. an innocent joke. some ads go too far in their humor. i don't think this is one of them.

MindDrift's picture
MindDrift
1079 pencils

This is funny, not offensive. Dog owners do have a sense of humor

chicagohour's picture
chicagohour
361 pencils

Good ones...

Hmmmmm

rakel's picture
rakel
250 pencils

oh my dior!

AlvarezArt's picture
AlvarezArt
82 pencils

I got a big laugh from these. I think they are wonderful.

Bill Me Now's picture
Bill Me Now
164 pencils

ha, which one's the dog?! woof...

rebel's picture
rebel
7 pencils

grossssssss! but effective gets the point across.

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