Yarra Trams: Roof

Unfortunately life doesn't come with safety handles to save you from a fall.
Our trams do.
When you get on. Hold on.

Advertising Agency: Helsinki Agency, Melbourne Australia
Creative Director: John Hillier
Art Director: Mikey Tucker
Copywriter: Julian Penwright
Photographer: Garry Moore
Account Director: Susie Cotterill
Published: April 2011

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8 comments

atb2005's picture
atb2005
13567 pencils

Strange approach to promoting public transport. The "safety handles" can't possibly be the main benefit of using a tram.

Adwait's picture
Adwait
29 pencils

Too explanatory. Did the client write the copy?

Not fun, could have been better.

ZZbottom's picture
ZZbottom
111 pencils

those safety handles look a bit toyish

zzbottom

Boxey's picture
Boxey
8885 pencils

Painful to read.

AKesseli's picture
AKesseli
210 pencils

Get rid of that ridiculous tool in his left hand. atb2005, you're absolutely right. How could safety handle quality sway a consumer?

Magood's picture
Magood
125 pencils

Ouch...

adgoodie's picture
adgoodie
184 pencils

My sphincter could come up with better creative than this.

rastaparta's picture
rastaparta
158 pencils

The copy should say: "Get ready for fails every time you get our rails".

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