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Agency: 
Published/Aired: 
April 2011
Description: 

Unfortunately life doesn't come with safety handles to save you from a fall.
Our trams do.
When you get on. Hold on.

Advertising Agency: Helsinki Agency, Melbourne Australia
Creative Director: John Hillier
Art Director: Mikey Tucker
Copywriter: Julian Penwright
Photographer: Garry Moore
Account Director: Susie Cotterill

Comments (8)

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Highest Rated

rastaparta's picture
rastaparta
Activity Score 158

The copy should say: "Get ready for fails every time you get our rails".

atb2005's picture
atb2005
Activity Score 13557

Strange approach to promoting public transport. The "safety handles" can't possibly be the main benefit of using a tram.

Adwait's picture
Adwait
Activity Score 29

Too explanatory. Did the client write the copy?

Not fun, could have been better.

ZZbottom's picture
ZZbottom
Activity Score 111

those safety handles look a bit toyish

zzbottom

Boxey's picture
Boxey
Activity Score 8881

Painful to read.

AKesseli's picture
AKesseli
Activity Score 210

Get rid of that ridiculous tool in his left hand. atb2005, you're absolutely right. How could safety handle quality sway a consumer?

Magood's picture
Magood
Activity Score 125

Ouch...

adgoodie's picture
adgoodie
Activity Score 184

My sphincter could come up with better creative than this.

rastaparta's picture
rastaparta
Activity Score 158

The copy should say: "Get ready for fails every time you get our rails".

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