Yardley Oatmeal: Blackhead Remover

Agency asked a popular teen magazine to remove all the dots from an article to dramatize the benefits of Yardley's Blackhead Solution.

Advertising Agency: Bester Burke Slingers, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Creative Director: Wallace Seggie
Art Director: Tim Jones
Copywriter: Ruan AJ Coetzee
Account Director: Shirley Bester
Account manager: Lynn Willoughby
Published: January 2012

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7 comments

Mike Z.'s picture
Mike Z.
16 pencils

Cute and clever, but will the target audience be likely to read that much to get the point?

Hadrons's picture
Hadrons
5743 pencils

Outstanding as a thought & strategy. did it work?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
5497 pencils

Cool.

Will Think for Salary

morse's picture
morse
15028 pencils

Very smart. Well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kalpesh78's picture
kalpesh78
2580 pencils

a bit too subtle
people won't just get it

ideas....30 minutes nahi toh free.

simonds08's picture
simonds08
598 pencils

i agree... if all the dots were traveling to the ad, that would be a better execution.

shaun1800's picture
shaun1800
291 pencils

Clever idea but not effective. It relies on people reading both the article and the ad. Even then they might not get it.

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