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Blackhead Remover

Published/Aired: 
January 2012
Description: 

Agency asked a popular teen magazine to remove all the dots from an article to dramatize the benefits of Yardley's Blackhead Solution.

Print advertisment created by Bester Burke Slingers, South Africa for Yardley, within the category: Health.

Advertising Agency: Bester Burke Slingers, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Creative Director: Wallace Seggie
Art Director: Tim Jones
Copywriter: Ruan AJ Coetzee
Account Director: Shirley Bester
Account manager: Lynn Willoughby

Comments (7)

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Highest Rated

simonds08's picture
simonds08
Activity Score 598

i agree... if all the dots were traveling to the ad, that would be a better execution.

Mike Z.'s picture
Mike Z.
Activity Score 16

Cute and clever, but will the target audience be likely to read that much to get the point?

Hadrons's picture
Hadrons
Activity Score 6041

Outstanding as a thought & strategy. did it work?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Cool.

The Jobless Writer
Will Think for Salary

morse's picture
morse
Activity Score 17775

Very smart. Well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kalpesh78's picture
kalpesh78
Activity Score 2578

a bit too subtle
people won't just get it

ideas....30 minutes nahi toh free.

simonds08's picture
simonds08
Activity Score 598

i agree... if all the dots were traveling to the ad, that would be a better execution.

shaun1800's picture
shaun1800
Activity Score 293

Clever idea but not effective. It relies on people reading both the article and the ad. Even then they might not get it.

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