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Yanghe: Li Kui

Yanghe: Li Kui
Your rating: None Average: 6 (26 votes)

Yanghe Blue Classics – Soften your heart.

The brand Yanghe is a famous alcoholic drink in China. The three featured classic characters are known for their strength. The copy includes a proverb with each, that demonstrates that even hard man always have a soft side.

Advertising Agency: BIG Advertising, Beijing, China
Creative Director: Jun Zhang
Art Director: Tao Meng
Copywriter: Yang Yu
Illustrators: Zhigang Li, Xiaoming Cheng

4 Comments

dsklan's picture 1789 pencils
dsklan | Tue, 2009-11-17 09:22

nice art but nothing new

firebug's picture 1125 pencils
firebug | Tue, 2009-11-17 14:00

like illustration

bobby666's picture 1414 pencils
bobby666 | Wed, 2009-11-18 01:45

again gd illustration - Li n Cheng.

Moonwalley's picture 11 pencils
Moonwalley | Wed, 2009-11-18 03:53

In a good style. I mean shall work nice for local market

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