Yanghe: Li Kui
Yanghe Blue Classics – Soften your heart.
The brand Yanghe is a famous alcoholic drink in China. The three featured classic characters are known for their strength. The copy includes a proverb with each, that demonstrates that even hard man always have a soft side.
Advertising Agency: BIG Advertising, Beijing, China
Creative Director: Jun Zhang
Art Director: Tao Meng
Copywriter: Yang Yu
Illustrators: Zhigang Li, Xiaoming Cheng
4 Comments
nice art but nothing new
like illustration
again gd illustration - Li n Cheng.
In a good style. I mean shall work nice for local market