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Yanghe: Fei Zhang

Yanghe: Fei Zhang
Your rating: None Average: 4.7 (22 votes)

Yanghe Blue Classics – Soften your heart.

The brand Yanghe is a famous alcoholic drink in China. The three featured classic characters are known for their strength. The copy includes a proverb with each, that demonstrates that even hard man always have a soft side.

Advertising Agency: BIG Advertising, Beijing, China
Creative Director: Jun Zhang
Art Director: Tao Meng
Copywriter: Yang Yu
Illustrators: Zhigang Li, Xiaoming Cheng

7 Comments

LeeHarvey's picture 3087 pencils
LeeHarvey | Tue, 2009-11-17 05:24
2

So all the budget went to the packshot? Nothing left for the main visual? What? It's an illustration?! I thought it was just the scetch......

munirgee's picture 456 pencils
munirgee | Tue, 2009-11-17 13:20

lol :D

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Guest's picture
Guest | Mon, 2010-06-14 07:38

it's kind of a painting style in china.

funky_frogii's picture 2548 pencils
funky_frogii | Tue, 2009-11-17 08:07

ha ha ha ha this one is the best.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

silvi's picture 4174 pencils
silvi | Tue, 2009-11-17 11:36

I like the bottle

Brain-Art's picture 1113 pencils
Brain-Art | Tue, 2009-11-17 13:44

So your alcoholic drink it`s soft?... Nice way to sell your product... I hope you can sense the sarcasm in my words

bobby666's picture 1414 pencils
bobby666 | Wed, 2009-11-18 01:47

kp up the gd work.

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