Yanghe: Fei Zhang

Yanghe Blue Classics – Soften your heart.

The brand Yanghe is a famous alcoholic drink in China. The three featured classic characters are known for their strength. The copy includes a proverb with each, that demonstrates that even hard man always have a soft side.

Advertising Agency: BIG Advertising, Beijing, China
Creative Director: Jun Zhang
Art Director: Tao Meng
Copywriter: Yang Yu
Illustrators: Zhigang Li, Xiaoming Cheng

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7 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

So all the budget went to the packshot? Nothing left for the main visual? What? It's an illustration?! I thought it was just the scetch......

Guest's picture
Guest

it's kind of a painting style in china.

funky_frogii's picture
funky_frogii
2538 pencils

ha ha ha ha this one is the best.

Infected by a virus called CREATIVE | "And ya I Love Everything"
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silvi's picture
silvi
4172 pencils

I like the bottle

Brain-Art's picture
Brain-Art
1101 pencils

So your alcoholic drink it`s soft?... Nice way to sell your product... I hope you can sense the sarcasm in my words

bobby666's picture
bobby666
1460 pencils

kp up the gd work.

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