Yanghe: Cheng Yaojin

Yanghe Blue Classics – Soften your heart.

The brand Yanghe is a famous alcoholic drink in China. The three featured classic characters are known for their strength. The copy includes a proverb with each, that demonstrates that even hard man always have a soft side.

Advertising Agency: BIG Advertising, Beijing, China
Creative Director: Jun Zhang
Art Director: Tao Meng
Copywriter: Yang Yu
Illustrators: Zhigang Li, Xiaoming Cheng

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12 comments

silvi's picture
silvi
4172 pencils

I agree

munirgee's picture
munirgee
454 pencils

No comments...

sloppy4's picture
sloppy4
1496 pencils

are you bored?

everartz's picture
everartz
7611 pencils

i dont get the idea around, but im sure that it has a resonance in the chinese culture.. as for the illustration, i think its fine.

| Everartz |

bobby666's picture
bobby666
1460 pencils

good illustration and great rendition. will work in the China - m sure.

mikeelrapido's picture
mikeelrapido
1929 pencils

In China - great.

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Guest's picture
Guest

IN CHINA - NO GOOD.

jimkuz's picture
jimkuz
404 pencils

Super illustration

Stones's picture
Stones
138 pencils

God for China i'm sure

JJwang's picture
JJwang
15 pencils

Nice illustration.
But, in Chinese culture, when somebody has distilled spirit, he wants to present himself as a strong and forthrighted MAN. No soft la, pls.

Cedars's picture
Cedars
77 pencils

I liked it! :)

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gaofoto's picture
gaofoto
2 pencils

除了字体不太好外,一切都好。

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