Yanghe: Cheng Yaojin
Yanghe Blue Classics – Soften your heart.
The brand Yanghe is a famous alcoholic drink in China. The three featured classic characters are known for their strength. The copy includes a proverb with each, that demonstrates that even hard man always have a soft side.
Advertising Agency: BIG Advertising, Beijing, China
Creative Director: Jun Zhang
Art Director: Tao Meng
Copywriter: Yang Yu
Illustrators: Zhigang Li, Xiaoming Cheng
13 Comments
These mythical characters, as well as the proverbs, are well known and respected in China. The art here is good as well. I'll bet the campaign is effective with the Chinese target audience.
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I agree
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M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
are you bored?
i dont get the idea around, but im sure that it has a resonance in the chinese culture.. as for the illustration, i think its fine.
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good illustration and great rendition. will work in the China - m sure.
In China - great.
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IN CHINA - NO GOOD.
Super illustration
God for China i'm sure
Nice illustration.
But, in Chinese culture, when somebody has distilled spirit, he wants to present himself as a strong and forthrighted MAN. No soft la, pls.
I liked it! :)
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除了字体不太好外，一切都好。