Yamaha YBR 250: Why I can't go

Advertising Agency: Mccann Erickson, Medellín, Colombia
Creative Director: Germán Camelo
Art Director / Copywriter: Raul Rodriguez
Creative VP: Samuel Estrada
Published: October 2009

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8 comments

satrianee's picture
satrianee
3748 pencils

This could work in Yamaha's blog as a post. But as a print? I don't think so.

How is the client persuaded not showing the brand anywhere?

stevel's picture
stevel
423 pencils

is that a typo????? observe:

"He didn't seem to be going anywhere in
What was that guy doing...."

nice.

CurryJ's picture
CurryJ
955 pencils

Long copy ads have their place. An advertisement for Yamaha unfortunately doesn't seem to be that place. Unless it's as awesome as this campaign...

http://adsoftheworld.com/media/print/vespa_behind

http://adsoftheworld.com/media/print/vespa_hated

http://adsoftheworld.com/media/print/vespa_embrace

http://adsoftheworld.com/media/print/vespa_against

================================================
I think; therefore I am

GMAN's picture
GMAN
336 pencils

Great long copy, but i dont see it working here... maybe the brand missing, some visual element something...

Srivatss N Iyer's picture
Srivatss N Iyer
121 pencils

U want people to jog or ride the bike???
And what makes you think people are WAITING to buy the Yamaha YBR 250?

vidya.shankaran's picture
vidya.shankaran
724 pencils

for a macho brand like Yamaha, this copy is just fizzling out

tantrik_indian's picture
tantrik_indian
953 pencils

Not emotional or logical enough for a person to want a bike, i guess.

~~this paranoid survived!~~

the201's picture
the201
19 pencils

Otro???? pffff

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