Yamaha YBR 250: Why I can't go
Advertising Agency: Mccann Erickson, Medellín, Colombia
Creative Director: Germán Camelo
Art Director / Copywriter: Raul Rodriguez
Creative VP: Samuel Estrada
Published: October 2009
Advertising Agency: Mccann Erickson, Medellín, Colombia
Creative Director: Germán Camelo
Art Director / Copywriter: Raul Rodriguez
Creative VP: Samuel Estrada
Published: October 2009
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8 Comments
This could work in Yamaha's blog as a post. But as a print? I don't think so.
How is the client persuaded not showing the brand anywhere?
is that a typo????? observe:
"He didn't seem to be going anywhere in
What was that guy doing...."
nice.
Long copy ads have their place. An advertisement for Yamaha unfortunately doesn't seem to be that place. Unless it's as awesome as this campaign...
http://adsoftheworld.com/media/print/vespa_behind
http://adsoftheworld.com/media/print/vespa_hated
http://adsoftheworld.com/media/print/vespa_embrace
http://adsoftheworld.com/media/print/vespa_against
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I think; therefore I am
Great long copy, but i dont see it working here... maybe the brand missing, some visual element something...
U want people to jog or ride the bike???
And what makes you think people are WAITING to buy the Yamaha YBR 250?
for a macho brand like Yamaha, this copy is just fizzling out
www.wordsofbabel.blogspot.com
Not emotional or logical enough for a person to want a bike, i guess.
~~this paranoid survived!~~
Otro???? pffff