Yamaha XJ6: Chrysalis

Yamaha XJ6 Chrysalis. The campaign for XJ6 tells about the entry in the world of motorbikes, thanks to a bike that is easy to drive but offers exciting performances. The passage to the new phase is represented by a biker driving out of a chrysalis. The bike is the vehicle to access a new life: the life of a biker. Yamaha XJ6. Reborn as a biker.

Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Art Director: Filippo Solimena
Copywriters: Carlo Pinzi
Photographer: Fulvio Bonavia
Mock-up artist: Filippo Cazzaniga
Art Buyer: Maria Benenati

6 comments

Guest's picture
Guest

nice. but think the tag could've been more subtle rather than a see-say.

Emran Hayat's picture
Emran Hayat
832 pencils

nice execution.. like the reborn concept

Creativity is a natural extension of our enthusiasm

Notorious's picture
Notorious
631 pencils

what da!

outsmart me, if you can

Guest's picture
Guest

The rebirth of italian advertising.

Guest's picture
Guest

It's sublime!

bad astronaut's picture
bad astronaut
544 pencils

mmm....slimey.

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