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Yamaha XJ6: Chrysalis

Yamaha XJ6: Chrysalis
Your rating: None Average: 4.8 (16 votes)

Yamaha XJ6 Chrysalis. The campaign for XJ6 tells about the entry in the world of motorbikes, thanks to a bike that is easy to drive but offers exciting performances. The passage to the new phase is represented by a biker driving out of a chrysalis. The bike is the vehicle to access a new life: the life of a biker. Yamaha XJ6. Reborn as a biker.

Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Art Director: Filippo Solimena
Copywriters: Carlo Pinzi
Photographer: Fulvio Bonavia
Mock-up artist: Filippo Cazzaniga
Art Buyer: Maria Benenati

6 Comments

Guest's picture
Guest | Fri, 2009-06-05 14:51

nice. but think the tag could've been more subtle rather than a see-say.

Emran Hayat's picture 832 pencils
Emran Hayat | Sat, 2009-06-06 06:50

nice execution.. like the reborn concept

Creativity is a natural extension of our enthusiasm

Notorious's picture 628 pencils
Notorious | Sat, 2009-06-06 11:27

what da!

outsmart me, if you can

Guest's picture
Guest | Mon, 2009-06-08 03:08
10

The rebirth of italian advertising.

Guest's picture
Guest | Mon, 2009-06-08 10:45
9

It's sublime!

bad astronaut's picture 550 pencils
bad astronaut | Wed, 2009-06-24 12:55

mmm....slimey.

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