Yamaha X-City: Donkey

In Italy, the symbol of the city Of Rome is a Wolf. For Naples a Donkey, for Catania an Elephant.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Vincenzo Gasbarro
Art Directors: Vincenzo Gasbarro
Copywriters: Federico Ghiso
Photographer: Roberto Carrer


iT-iS-i's picture
1721 pencils

The animals could do with atleast a lil more expression, I'm not saying that will save the ads though...

He who dominates often has no real friends...

:: Put your ears against the ground so i can walk over what you heard::

unaquestionediali's picture
484 pencils

they are not whearing helmets...

juliangray's picture
987 pencils

ok that covers the "shortdicked italians" target...

FlyingDogs's picture
968 pencils


kaceres's picture
235 pencils

only donkeys ride it, jejejeje, sorry, but, i don´t think, the costumers be identified with the visual


tony truong's picture
tony truong
40 pencils

Ride with to Dong Khoi.

Chris's picture
1987 pencils

I think naples should be the wolf that place is f****** dangerous.

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