The simplicity of the complicated.
Advertising Agency: Mccann Erickson, Medellín, Colombia
Creative Director: Germán Camelo
Art Director: Juan Fernando Gómez
Copywriter: Martin Delgado
Other additional credits:
Creative VP: Samuel Estrada
Published: August 2009
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8 Comments
Hmmm, simple but nothing special
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good
Visual is supporting the line. Nothing memorable but still good.
they can not go that simple.. almost nothing..
| Everartz |
lovely work. well done
Mohinder Pal Singh
e-mail: mohinder@asiemik.com
www.asiemik.com
So... is the product simple or complicated?
confusing message but interesting visual.
Tag does not pay off the strategy. It's a disconnect. Or does the Spanish back-translation getting in the way?