Simplicity, 1

Agency Network: 
August 2009

Other additional credits:

Print advertisment created by McCann, Colombia for Yamaha, within the category: Automotive.

The simplicity of the complicated.

Advertising Agency: Mccann Erickson, Medellín, Colombia
Creative Director: Germán Camelo
Art Director: Juan Fernando Gómez
Copywriter: Martin Delgado
Creative VP: Samuel Estrada

Comments (6)

Log in or register to post comments
Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

What's so simple about this quad?

smartar's picture
Activity Score 54

I dont really get it, but I like the art direction

pinkads's picture
Activity Score 116

i like the bike illustrtion

it's all in the head!!!

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Don't get it.

amchamas's picture
Activity Score 92

i don't think this squiggle crap is going to make me buy a + $1000 vehicle. lame.

maranca82's picture
Activity Score 422

Strategically, they're totally off on this. This is beautifully crafted and very artistic - the copy is almost poetic. Unfortunately, their target market isn't so inclined.