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Simplicity, 1

Agency: 
Published/Aired: 
August 2009
Description: 

Other additional credits:

Print advertisment created by McCann, Colombia for Yamaha, within the category: Automotive.

The simplicity of the complicated.

Advertising Agency: Mccann Erickson, Medellín, Colombia
Creative Director: Germán Camelo
Art Director: Juan Fernando Gómez
Copywriter: Martin Delgado
Creative VP: Samuel Estrada

Comments (6)

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Highest Rated

maranca82's picture
maranca82
Activity Score 422

Strategically, they're totally off on this. This is beautifully crafted and very artistic - the copy is almost poetic. Unfortunately, their target market isn't so inclined.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

What's so simple about this quad?

smartar's picture
smartar
Activity Score 54

I dont really get it, but I like the art direction

pinkads's picture
pinkads
Activity Score 116

i like the bike illustrtion

_______________________
it's all in the head!!!

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Don't get it.

amchamas's picture
amchamas
Activity Score 92

i don't think this squiggle crap is going to make me buy a + $1000 vehicle. lame.

maranca82's picture
maranca82
Activity Score 422

Strategically, they're totally off on this. This is beautifully crafted and very artistic - the copy is almost poetic. Unfortunately, their target market isn't so inclined.

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