Yamaha: Simplicity, 1
The simplicity of the complicated.
Advertising Agency: Mccann Erickson, Medellín, Colombia
Creative Director: Germán Camelo
Art Director: Juan Fernando Gómez
Copywriter: Martin Delgado
Other additional credits:
Creative VP: Samuel Estrada
Published: August 2009
7 Comments
What's so simple about this quad?
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I dont really get it, but I like the art direction
i like the bike illustrtion
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it's all in the head!!!
Don't get it.
i don't think this squiggle crap is going to make me buy a + $1000 vehicle. lame.
this even sends the message better but you need to understand the line to get it. if i get you right it means: this vehicle though simple, can do things that are complicated.
Strategically, they're totally off on this. This is beautifully crafted and very artistic - the copy is almost poetic. Unfortunately, their target market isn't so inclined.