Yamaha R1: Bang

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti
Copywriter: Francesco Poletti
Art Director: Serena Di Bruno

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39 comments

Davosk's picture
Davosk
4833 pencils

Where's the rider?

iRIO's picture
iRIO
224 pencils
Juan Cabral's picture
Juan Cabral
709 pencils

I didn't get it. Could someone explain me?

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

it's a sonic boom effect seen when aircraft break the sound barrier.

links:
http://www.youtube.com/watch?v=QX04ySm4TTk&feature=related

http://en.wikipedia.org/wiki/Sound_barrier

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

THE world-renowned Juan Cabral doesn't even know what a sonic boom is or looks like.

Hmmmmm....

Juan Cabral's picture
Juan Cabral
709 pencils

Thank you, guys. Now, I got it... I would say that´s better than Italian average...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

he is not cabral Juan, cabral lives in London and this clown who is taken his name lives in Germany

Juan Cabral's picture
Juan Cabral
709 pencils

Of course, I am not Cabral. If I were, I wouldn't be here talking to invisible people.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

munirgee's picture
munirgee
454 pencils

thanks for asking... i thought it as just smoke but above friends gave the clue. thanks everyone... :)

Guest's picture
Guest

its sonic boom

Guest's picture
Guest

it´s braking through the sonic barrier. its a first thought i saw often presented by juniors and always rejected by the cds. finally one junior must have found a cd who let it through. 2/10

Guest's picture
Guest

its about breaking the wall ,speed of sound.Like the jets

Guest's picture
Guest

Hahaha... "Where's the rider?" - Good one Davosk.

The bike is so fast that it goes beyond the sound barrier. When a plane does this, you can see a cloud forming around it.

check this out: http://www.youtube.com/watch?v=-d9A2oq1N38&feature=related

Still, there is rider missing. =)

Guest's picture
Guest

the rider's blown up meanwhile.

mikeelrapido's picture
mikeelrapido
1929 pencils

Just great!!!!

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Guest's picture
Guest

is not a sonic boom, is a BULLET (Bang)

Guest's picture
Guest

So fast that it goes beyond the sound barrier?

Sorry, but is the first thinking.

victor_oliveira's picture
victor_oliveira
7 pencils

good job.

Peter66's picture
Peter66
717 pencils

Old stuff.

LeeHarvey's picture
LeeHarvey
3045 pencils

Sound barrier okay, but why on earth is it driven by the invisible man?!

EtSi's picture
EtSi
10 pencils

Already seen but the execution is good.

nepstein's picture
nepstein
197 pencils

The execution is good? They didn't even bother to put a driver on a motorcycle that's apparently going faster than sound...

Guest's picture
Guest

Very Old art direction

mmackinven's picture
mmackinven
1596 pencils

I think it just blew a cylinder...

Needs a rider for this to work!

Guest's picture
Guest

Questi erano i due che dovevano alzare il livello in United al posto di Pepe e Siani? Annamo bene.

AmOgodzzz's picture
AmOgodzzz
826 pencils

Art direction is great, the line on the bottom right is not. Would have been a great ad if it had an insightful or clever line of copy.

Guest's picture
Guest

love the bike not the ad. it's too literal.

Guest's picture
Guest

with no rider it's look weird to me.
...o yes i agree, they need cleverer copy.

Guest's picture
Guest

Una moto così veloce da superare il muro del suono? Che pensierone, complimentissimi.

Guest's picture
Guest

i think its like a James Bond bike, like remote control activated or somthin...

blacksmurf's picture
blacksmurf
200 pencils

no rider, wheels are rollings but the motorbike and the road are frozen.
weird art direction to me.

easy to say "art director".

dthlb72's picture
dthlb72
545 pencils

very good execution! すごい!

Guest's picture
Guest

So fast that the rider can't hold on to it...

Guest's picture
Guest

The coolest motorcycle ever with the worst ad ever!!!

macluvin's picture
macluvin
397 pencils

ghost ride the whip!

mcfly's picture
mcfly
50 pencils

The strategy is sound though - the R1 is the top of the range and anyone who is on a smaller bike always sees themselves as being limited by its performance (even if they are not that good a rider) so they aspire to own the top of the range, the bike without barriers as it were.

The blame here lies with the client who didn't approve the cost for a decent photoshoot - with a rider (note there is no licence plate either so it's more than likely a stock shot from Yamaha).

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