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Yamaha R1: Bang

Yamaha R1: Bang
Your rating: None Average: 3.8 (40 votes)

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Francesco Poletti
Art Director: Serena Di Bruno
Via: ibelieveinadv

Comments

Davosk's picture 4439 pencils

Where's the rider?

www.jackmancer.com's picture 731 pencils

eating pizza

iRIO's picture 212 pencils

at the canceled Paris Motor Show I guess
http://adsoftheworld.com/media/print/harleydavidson_strip_club

Juan Cabral's picture 719 pencils

I didn't get it. Could someone explain me?

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

it's a sonic boom effect seen when aircraft break the sound barrier.

links:
http://www.youtube.com/watch?v=QX04ySm4TTk&feature=related

http://en.wikipedia.org/wiki/Sound_barrier

Davosk's picture 4439 pencils
Jet Propulsion Lab's picture 10602 pencils

THE world-renowned Juan Cabral doesn't even know what a sonic boom is or looks like.

Hmmmmm....

Juan Cabral's picture 719 pencils

Thank you, guys. Now, I got it... I would say that´s better than Italian average...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

he is not cabral Juan, cabral lives in London and this clown who is taken his name lives in Germany

Juan Cabral's picture 719 pencils

Of course, I am not Cabral. If I were, I wouldn't be here talking to invisible people.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

munirgee's picture 260 pencils

thanks for asking... i thought it as just smoke but above friends gave the clue. thanks everyone... :)

Guest's picture

its sonic boom

Guest's picture

it´s braking through the sonic barrier. its a first thought i saw often presented by juniors and always rejected by the cds. finally one junior must have found a cd who let it through. 2/10

Guest's picture

its about breaking the wall ,speed of sound.Like the jets

Guest's picture

Hahaha... "Where's the rider?" - Good one Davosk.

The bike is so fast that it goes beyond the sound barrier. When a plane does this, you can see a cloud forming around it.

check this out: http://www.youtube.com/watch?v=-d9A2oq1N38&feature=related

Still, there is rider missing. =)

Guest's picture

the rider's blown up meanwhile.

mikeelrapido's picture 859 pencils

Just great!!!!

<--------SexInAds-------->
http://sexinads.tumblr.com

Guest's picture

is not a sonic boom, is a BULLET (Bang)

Guest's picture

So fast that it goes beyond the sound barrier?

Sorry, but is the first thinking.

CrackerJackMedia's picture 106 pencils
victor_oliveira's picture 7 pencils

good job.

Peter66's picture 527 pencils
1

Old stuff.

LeeHarvey's picture 1798 pencils

Sound barrier okay, but why on earth is it driven by the invisible man?!

EtSi's picture 5 pencils

Already seen but the execution is good.

nepstein's picture 107 pencils

The execution is good? They didn't even bother to put a driver on a motorcycle that's apparently going faster than sound...

Guest's picture

Very Old art direction

mmackinven's picture 821 pencils

I think it just blew a cylinder...

Needs a rider for this to work!

Guest's picture

Questi erano i due che dovevano alzare il livello in United al posto di Pepe e Siani? Annamo bene.

AmOgodzzz's picture 501 pencils

Art direction is great, the line on the bottom right is not. Would have been a great ad if it had an insightful or clever line of copy.

Guest's picture

love the bike not the ad. it's too literal.

Guest's picture

with no rider it's look weird to me.
...o yes i agree, they need cleverer copy.

Guest's picture

Una moto così veloce da superare il muro del suono? Che pensierone, complimentissimi.

Guest's picture

i think its like a James Bond bike, like remote control activated or somthin...

blacksmurf's picture 148 pencils

no rider, wheels are rollings but the motorbike and the road are frozen.
weird art direction to me.

easy to say "art director".

dthlb72's picture 237 pencils

very good execution! すごい!

Guest's picture

So fast that the rider can't hold on to it...

Guest's picture

The coolest motorcycle ever with the worst ad ever!!!

macluvin's picture 78 pencils
6

ghost ride the whip!

mcfly's picture 54 pencils

The strategy is sound though - the R1 is the top of the range and anyone who is on a smaller bike always sees themselves as being limited by its performance (even if they are not that good a rider) so they aspire to own the top of the range, the bike without barriers as it were.

The blame here lies with the client who didn't approve the cost for a decent photoshoot - with a rider (note there is no licence plate either so it's more than likely a stock shot from Yamaha).

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