Yamaha R1: Bang
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti
Copywriter: Francesco Poletti
Art Director: Serena Di Bruno
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39 Comments
Where's the rider?
eating pizza
http://jackmancer.com/
http://twitter.com/jackmancer/
at the canceled Paris Motor Show I guess
http://adsoftheworld.com/media/print/harleydavidson_strip_club
I didn't get it. Could someone explain me?
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
it's a sonic boom effect seen when aircraft break the sound barrier.
links:
http://www.youtube.com/watch?v=QX04ySm4TTk&feature=related
http://en.wikipedia.org/wiki/Sound_barrier
this should explain it
http://www.google.com/search?client=safari&rls=en&q=jet+breaking+the+s...
THE world-renowned Juan Cabral doesn't even know what a sonic boom is or looks like.
Hmmmmm....
Thank you, guys. Now, I got it... I would say that´s better than Italian average...
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
he is not cabral Juan, cabral lives in London and this clown who is taken his name lives in Germany
Of course, I am not Cabral. If I were, I wouldn't be here talking to invisible people.
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
thanks for asking... i thought it as just smoke but above friends gave the clue. thanks everyone... :)
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
its sonic boom
it´s braking through the sonic barrier. its a first thought i saw often presented by juniors and always rejected by the cds. finally one junior must have found a cd who let it through. 2/10
its about breaking the wall ,speed of sound.Like the jets
Hahaha... "Where's the rider?" - Good one Davosk.
The bike is so fast that it goes beyond the sound barrier. When a plane does this, you can see a cloud forming around it.
check this out: http://www.youtube.com/watch?v=-d9A2oq1N38&feature=related
Still, there is rider missing. =)
the rider's blown up meanwhile.
Just great!!!!
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is not a sonic boom, is a BULLET (Bang)
So fast that it goes beyond the sound barrier?
Sorry, but is the first thinking.
yawn
good job.
Old stuff.
Sound barrier okay, but why on earth is it driven by the invisible man?!
Already seen but the execution is good.
The execution is good? They didn't even bother to put a driver on a motorcycle that's apparently going faster than sound...
Very Old art direction
I think it just blew a cylinder...
Needs a rider for this to work!
www.creativeduck.blogspot.com
Questi erano i due che dovevano alzare il livello in United al posto di Pepe e Siani? Annamo bene.
Art direction is great, the line on the bottom right is not. Would have been a great ad if it had an insightful or clever line of copy.
love the bike not the ad. it's too literal.
with no rider it's look weird to me.
...o yes i agree, they need cleverer copy.
Una moto così veloce da superare il muro del suono? Che pensierone, complimentissimi.
i think its like a James Bond bike, like remote control activated or somthin...
no rider, wheels are rollings but the motorbike and the road are frozen.
weird art direction to me.
easy to say "art director".
very good execution! すごい！
So fast that the rider can't hold on to it...
The coolest motorcycle ever with the worst ad ever!!!
ghost ride the whip!
The strategy is sound though - the R1 is the top of the range and anyone who is on a smaller bike always sees themselves as being limited by its performance (even if they are not that good a rider) so they aspire to own the top of the range, the bike without barriers as it were.
The blame here lies with the client who didn't approve the cost for a decent photoshoot - with a rider (note there is no licence plate either so it's more than likely a stock shot from Yamaha).