Yamaha Marine: Trajectories

Yamaha F250. Now with Drive by wire control.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Danilo Tarquinio
Art Director: Paolo Perrone
Photographer / Set Designer: Moreno Monti
Post Production: Germano Finco
Art Buyer: Maria Benenati

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30 comments

TRICKY's picture
TRICKY
3921 pencils

this ad doesnt make sense why would anyone take sharp slaloms when he can go straight between the rocks
the drawing:
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The man who stops advertising to save money is like the man who stops the clock to save time

dsklan's picture
dsklan
1927 pencils

because slalom is more fun;)

funky_frogii's picture
funky_frogii
2538 pencils

ha ha ha ha.......good one

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

Tricky ad is much better. And smarter.

Guest's picture
Guest

Tricky Fail

Guest's picture
Guest

Lol... hilarious.

Interesting point your criticism brings up though... it's so inefficient to make right angle turns, maybe there's some other way to illustrate the point?

Guest's picture
Guest

You know you really need to take typography 101 again!!!

Guest's picture
Guest

You are very idiot...realy. :).

Guest's picture
Guest

Don't get!

Guest's picture
Guest

Dont' get it! What mean?

Guest's picture
Guest

It's just bad.

Toro's picture
Toro
1007 pencils

Drive by wire doesn't mean that you can do that. What a stupid ad. Typical Italian.

icanthink's picture
icanthink
270 pencils

ohhhhhhhh shit! WTF?

popporno's picture
popporno
40 pencils

but...where is the boat?
maybe skids last longer sometimes...

Guest's picture
Guest

Where's the beef

Guest's picture
Guest

Total shit!!!!!!!

Guest's picture
Guest

Where is the idea?

Guest's picture
Guest

Cannes lion!

Guest's picture
Guest

Cannes lion!

Guest's picture
Guest

Are you calling him?

Guest's picture
Guest

Bloody rubbish!

Guest's picture
Guest

exaggerated

mattlittlegym's picture
mattlittlegym
342 pencils

Poo.

Guest's picture
Guest

Cannes????? Lion????? Oh my God. Are you crazy man...

Guest's picture
Guest

Loved the first comment, its better than the ad!!!!!!!!!!!!!!!

Guest's picture
Guest

Cannes, here we come, motherfuckers!!!!!!

Crave's picture
Crave
95 pencils

this creative team didn't get the idea of 'drive by wire'....

Guest's picture
Guest

what idiot voted this turd up?

Guest's picture
Guest

soooo doooone

Waqqas's picture
Waqqas
42 pencils

Right-angle turns are so cool! I just don't know how to do those, yet :(

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