Yamaha Marine: Helmet
Yamaha. Sea power.
Advertising Agency: 1861United, Milano, Italy
Art Director: Peppe Cirillo
Copywriter: Vincenzo Celli
Photographer: Fulvio Bonavia
Published: October 2006
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7 Comments
WHAT A COOL HELMET!!!!!
I'd use it... =)
I still remember that unbelievably gorgeous shot of a water-drenched Thoroughbred with huge gills on the side of its neck. It was for the same client with the same line "Sea Power By Yamaha." I remember it was done by Red Cell a couple of years ago. So, I guess this is a continuation of the same campaign from a different agency...
I love the simple juxtaposition of the two disparate (but relevant) elements to drive home the message. No new technique here, but still very effective. Beautifully shot in the same vein as that horse ad that's still stuck in my head...
absolute cool style...
This is better that the previous one...
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Advertising pass, pasta remain...
mad max meets starwars
sport mutation - gazzetta.it - archive 2/2001
mmmmh