Yamaha: Lighthouse

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Mattia Perego
Art Director: Daria Paraboni
Photographer: Alessandro Bavari
Post Production: Alessandro Bavari
Art Buyer: Maria Benenati

Published: 
October 2009

17 comments

ManojMaani.com's picture
ManojMaani.com
121 pencils

good

Juan Cabral's picture
Juan Cabral
709 pencils

Hahahaha... From italian agencies, 180 United is the least bad.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

ooooooooooo.k.......

Marlus Lau's picture
Marlus Lau
1808 pencils

Interesting...

CrackerJackWorks's picture
CrackerJackWorks
17901 pencils

I can dig it

LeeHarvey's picture
LeeHarvey
3045 pencils

Okay ad.

Guest's picture
Guest

hehehehe I like it a lot

Guest's picture
Guest

someone has to kill this idea all together. it's been over used. lets get some fresh thoughts. pleasssssssssse.

everartz's picture
everartz
7609 pencils

i like it, good work. better than the average italian work

| Everartz |

nepstein's picture
nepstein
197 pencils

*yawn*

munirgee's picture
munirgee
454 pencils

Can anybody explain me this Ad, ...please

Guest's picture
Guest

Questi erano i due che dovevano alzare il livello in United al posto di Pepe e Siani? Annamo bene.

Guest's picture
Guest

Quando stavo entrando in accademia c'era una campagna che mi fecero vedere: un lampione ruotato verso la strada invece che verso l'alto che illuminava una moto parcheggiata ed era per un antifurto... Quindi secondo me la campagna è bella, ma il meccanismo non è nuovo.

Chopper's picture
Chopper
1015 pencils

Is that the Yamaha Y-COP security system?
To have a special light on over the night?
And what's gonna happen if Yamaha achieves the goal to sell its product to a second boat?

Guest's picture
Guest

very nice.

Guest's picture
Guest

Wait, is that a lighthouse shedding a spotlight on a product? Wow.

Blashyrkh's picture
Blashyrkh
32882 pencils

A very small detail is missing, the trigger (just my 2 ¢). Anyway the ad is well done.

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