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Gorilla

Agency: 
Published/Aired: 
October 2010
Description: 

Yamaha Motorcycles Costa Rica is offering free driving lessons to anyone who purchases a new scooter motorcycle. Therefore, the street wont be filled with animals driving.

Some make a jungle of the road.
You are better off buying a scooter and receiving a free driving course.

Advertising Agency: Smart, San José, Costa Rica
Creative Director: Marco A. Castro
Art Director: Jorge Corrales
Copywriter: Carolina Alvarado
Illustrator: Jorge Corrales

Comments (12)

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Highest Rated

incoming's picture
incoming
Activity Score 107

AYYY TITO

Boxey's picture
Boxey
Activity Score 8881

And how is buying a scooter going to keep you from making the road a jungle? People act like animals no matter the vehicle.

NataliaLima's picture
NataliaLima
Activity Score 1380

"buying a scooter and receiving a free driving course"

atb2005's picture
atb2005
Activity Score 13561

Apparently some people do drive like animals...
http://www.flickr.com/photos/trevor303/3703645897/

http://www.flickr.com/photos/trevor303/3698429948/in/photostream/

That said, the execution is uber cute, but the concept - so so. Also, there is something that I don't get. Isn't the implication of this ad that if you had a scooter, you wouldn't drive (act) like an animal? So why do we have animals using these scooters?

shahidali's picture
shahidali
Activity Score 4069

Interesting offer and more interesting execution. Given the opportunity, would love to follow the campaign results.

shahid

Glut's picture
Glut
Activity Score 3937

so lame art.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

What atb said.

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

Ugh. Really mixed up ad. The point of the copy seems to be that if you buy the scooter you WON'T be part of the jungle. But then they put the gorilla making the obscene gesture ON the scooter. No me gusta!

kleenex's picture
kleenex
Activity Score 43493

I like the art.

Esquissos's picture
Esquissos
Activity Score 28

jajajajajajajajajjajaja!!!!!

BART1234's picture
BART1234
Activity Score 58

Suddenly a lot of animals on motorcycles...

karova's picture
karova
Activity Score 40

¿Se supone que los que hacen de la calle una selva son los conductores de autos o los que conducen un scooter?

incoming's picture
incoming
Activity Score 107

AYYY TITO

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