Yamaha: Gorilla

Some make a jungle of the road.
You are better off buying a scooter and receiving a free driving course.

Yamaha Motorcycles Costa Rica is offering free driving lessons to anyone who purchases a new scooter motorcycle. Therefore, the street wont be filled with animals driving.

Advertising Agency: Smart, San José, Costa Rica
Creative Director: Marco A. Castro
Art Director: Jorge Corrales
Copywriter: Carolina Alvarado
Illustrator: Jorge Corrales
Published: October 2010

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12 comments

Boxey's picture
Boxey
8885 pencils

And how is buying a scooter going to keep you from making the road a jungle? People act like animals no matter the vehicle.

NataliaLima's picture
NataliaLima
1380 pencils

"buying a scooter and receiving a free driving course"

atb2005's picture
atb2005
13567 pencils

Apparently some people do drive like animals...
http://www.flickr.com/photos/trevor303/3703645897/

http://www.flickr.com/photos/trevor303/3698429948/in/photostream/

That said, the execution is uber cute, but the concept - so so. Also, there is something that I don't get. Isn't the implication of this ad that if you had a scooter, you wouldn't drive (act) like an animal? So why do we have animals using these scooters?

shahidali's picture
shahidali
4063 pencils

Interesting offer and more interesting execution. Given the opportunity, would love to follow the campaign results.

shahid

Glut's picture
Glut
3947 pencils

so lame art.

CuriousPencil's picture
CuriousPencil
4227 pencils

What atb said.

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

Ugh. Really mixed up ad. The point of the copy seems to be that if you buy the scooter you WON'T be part of the jungle. But then they put the gorilla making the obscene gesture ON the scooter. No me gusta!

kleenex's picture
kleenex
26231 pencils

I like the art.

Esquissos's picture
Esquissos
28 pencils

jajajajajajajajajjajaja!!!!!

BART1234's picture
BART1234
58 pencils

Suddenly a lot of animals on motorcycles...

karova's picture
karova
40 pencils

¿Se supone que los que hacen de la calle una selva son los conductores de autos o los que conducen un scooter?

incoming's picture
incoming
107 pencils

AYYY TITO

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