Yamaha F40: Twins

When twins are different. Yamaha F40 outboards. Three different characters, one range.

Advertising Agency: DLV BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Art Director: Nicola Cellemme
Copywriter: Pasquale Frezza
3D: Post Office
Published: January 2011


luispiter's picture
2756 pencils

what... i dont understand

luispiter's picture
2756 pencils

what... i dont understand

Filipello Manuela's picture
Filipello Manuela
235 pencils

Ragazzi, ma cosa combinate??' Cos'è questo pasticcio???
Di cosa state parlando? Di tre barche? Una delle quali somiglia a una foca? Che però non è ancora nata? E che ha come fratello un delfino che ha come fratello uno squalo? E la madre chi è? Ma che sostanze prendete in DLV ragazzi?? Ci si aspetta di più dai giovani creativi.

(Very confused ad)

Filipello Manuela's picture
Filipello Manuela
235 pencils

e comunque l'idea è già stata fatta:


Done done done!

Ron Burgundy's picture
Ron Burgundy
1634 pencils

the visual is very different but in a good way,although i feel that the image is a lil disconnected from the copy, i feel like i wanna see the product some how integrated, but nice try at a difficult product :)

mmackinven's picture
1608 pencils

Don't they mean triplets? Very confusing ad...

MindDigger's picture
91 pencils

copy fail here.. but awesome visual. but dont know about the angle, way too large.

and baby sharks eat their bros and sis while growing inside mama...

CuriousPencil's picture
4225 pencils

The twins/triplets translation fail isn't the issue. Selling high powered machines using hallucinogenic foetuses is. This looks like a pro-abortion ad.

Yarp's picture
385 pencils

What the...? I mean this visual tells me absolutely nothing about the motor. The closest I can come to any conclusion is that its a small motor with three speeds...? Wait, no, sharks eat seals, but dolphins have been known to fight sharks so...oh he11 I'm just going to ditto CuriousPencil.

kleenex's picture
37403 pencils


MarioLuigi Bros's picture
MarioLuigi Bros
203 pencils


Reto1976's picture
24 pencils

Too forced.

Master Jack's picture
Master Jack
64 pencils

Don't get it.

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