Yamaha F40 Outboards: Waldog

F40 Outboard. The greatest fidelity on the sea.

Yamaha Outboards ensure the maximum fidelity whatever the conditions of the sea. Reliability is represented by a Waldog, mash-up between a dog and a walrus.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Carlo Pinzi
Art Director: Filippo Solimena
Post Production: Germano Finco

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14 comments

AssassinX's picture
AssassinX
1329 pencils

Hmmmmmmm I think I can understand the idea.

Wadih A3's picture
Wadih A3
256 pencils

UH?

rehpani's picture
rehpani
312 pencils

ES UNA FOCA MARINA CON CARA DE PERRO
EL PERRO ES FIEL PERO A LA VEZ ES UNA FOCA LO CUAL LA HACE MARINA COMO LA MOTO ACUATICA

ME PARECE ESTUPIDO Y FORZADO!!!

atb2005's picture
atb2005
13567 pencils

Uh? indeed. What's affidable? That said, campaign may work if it came with the explanation. Still, it's too artsy.

patroclo's picture
patroclo
2 pencils

affidable? affidable?! ma porca troia...

luispiter's picture
luispiter
2756 pencils

mmmm naaaa

lucdesaulniers's picture
lucdesaulniers
1147 pencils

I hope little dog can swim as fast as an F40 if he wants to stay with it...LOL -- Fail

perromalo's picture
perromalo
429 pencils

show me the product

alejulimaty's picture
alejulimaty
838 pencils

I get it: it´s italian

whatthefudge's picture
whatthefudge
1268 pencils

Question mark?

amad's picture
amad
23 pencils

Idea is perfect but I can't get relation with Yamaha :)

Guest's picture
Guest

Idea is perfect but you don't know how it applies to the product? I'd say it's far from perfect

Adaddicted's picture
Adaddicted
3435 pencils

what these people are talking about??!!

withalltherespects

ki's picture
ki
124 pencils

retro, kinda cute…

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