Yamaha F40 Outboards: Waldog
F40 Outboard. The greatest fidelity on the sea.
Yamaha Outboards ensure the maximum fidelity whatever the conditions of the sea. Reliability is represented by a Waldog, mash-up between a dog and a walrus.
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Carlo Pinzi
Art Director: Filippo Solimena
Post Production: Germano Finco


14 comments
Hmmmmmmm I think I can understand the idea.
UH?
ES UNA FOCA MARINA CON CARA DE PERRO
EL PERRO ES FIEL PERO A LA VEZ ES UNA FOCA LO CUAL LA HACE MARINA COMO LA MOTO ACUATICA
ME PARECE ESTUPIDO Y FORZADO!!!
Uh? indeed. What's affidable? That said, campaign may work if it came with the explanation. Still, it's too artsy.
affidable? affidable?! ma porca troia...
mmmm naaaa
www.barcreativo.com
I hope little dog can swim as fast as an F40 if he wants to stay with it...LOL -- Fail
show me the product
I get it: it´s italian
Question mark?
Idea is perfect but I can't get relation with Yamaha :)
Idea is perfect but you don't know how it applies to the product? I'd say it's far from perfect
what these people are talking about??!!
withalltherespects
retro, kinda cute…