Yamaha F40: Lighthouse

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Mattia Perego
Art Director: Daria Paraboni
Photographer: Alessandro Bavari
Post Production: Alessandro Bavari
Art Buyer: Maria Benenati

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17 comments

ManojMaani.com's picture
ManojMaani.com
121 pencils

good

Juan Cabral's picture
Juan Cabral
709 pencils

Hahahaha... From italian agencies, 180 United is the least bad.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

ooooooooooo.k.......

Marlus Lau's picture
Marlus Lau
1806 pencils

Interesting...

LeeHarvey's picture
LeeHarvey
3045 pencils

Okay ad.

Guest's picture
Guest

hehehehe I like it a lot

Guest's picture
Guest

someone has to kill this idea all together. it's been over used. lets get some fresh thoughts. pleasssssssssse.

everartz's picture
everartz
7611 pencils

i like it, good work. better than the average italian work

| Everartz |

nepstein's picture
nepstein
197 pencils

*yawn*

munirgee's picture
munirgee
454 pencils

Can anybody explain me this Ad, ...please

Guest's picture
Guest

Questi erano i due che dovevano alzare il livello in United al posto di Pepe e Siani? Annamo bene.

Guest's picture
Guest

Quando stavo entrando in accademia c'era una campagna che mi fecero vedere: un lampione ruotato verso la strada invece che verso l'alto che illuminava una moto parcheggiata ed era per un antifurto... Quindi secondo me la campagna è bella, ma il meccanismo non è nuovo.

Chopper's picture
Chopper
1015 pencils

Is that the Yamaha Y-COP security system?
To have a special light on over the night?
And what's gonna happen if Yamaha achieves the goal to sell its product to a second boat?

Guest's picture
Guest

very nice.

Guest's picture
Guest

Wait, is that a lighthouse shedding a spotlight on a product? Wow.

Blashyrkh's picture
Blashyrkh
32698 pencils

A very small detail is missing, the trigger (just my 2 ¢). Anyway the ad is well done.

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