Yamaha F40: Lighthouse
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Mattia Perego
Art Director: Daria Paraboni
Photographer: Alessandro Bavari
Post Production: Alessandro Bavari
Art Buyer: Maria Benenati
17 Comments
good
Hahahaha... From italian agencies, 180 United is the least bad.
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
ooooooooooo.k.......
Interesting...
I can dig it
Okay ad.
hehehehe I like it a lot
someone has to kill this idea all together. it's been over used. lets get some fresh thoughts. pleasssssssssse.
i like it, good work. better than the average italian work
| Everartz |
*yawn*
Can anybody explain me this Ad, ...please
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
Questi erano i due che dovevano alzare il livello in United al posto di Pepe e Siani? Annamo bene.
Quando stavo entrando in accademia c'era una campagna che mi fecero vedere: un lampione ruotato verso la strada invece che verso l'alto che illuminava una moto parcheggiata ed era per un antifurto... Quindi secondo me la campagna è bella, ma il meccanismo non è nuovo.
Is that the Yamaha Y-COP security system?
To have a special light on over the night?
And what's gonna happen if Yamaha achieves the goal to sell its product to a second boat?
very nice.
Wait, is that a lighthouse shedding a spotlight on a product? Wow.
A very small detail is missing, the trigger (just my 2 ¢). Anyway the ad is well done.