Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Mattia Perego
Art Director: Daria Paraboni
Photographer: Alessandro Bavari
Post Production: Alessandro Bavari
Art Buyer: Maria Benenati
Via: ibelieveinadv
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Comments
good
Hahahaha... From italian agencies, 180 United is the least bad.
***
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
ooooooooooo.k.......
Interesting...
I can dig it
FREELANCE www.jackadamson.blogspot.com
Okay ad.
hehehehe I like it a lot
someone has to kill this idea all together. it's been over used. lets get some fresh thoughts. pleasssssssssse.
i like it, good work. better than the average italian work
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*yawn*
Can anybody explain me this Ad, ...please
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Questi erano i due che dovevano alzare il livello in United al posto di Pepe e Siani? Annamo bene.
Quando stavo entrando in accademia c'era una campagna che mi fecero vedere: un lampione ruotato verso la strada invece che verso l'alto che illuminava una moto parcheggiata ed era per un antifurto... Quindi secondo me la campagna è bella, ma il meccanismo non è nuovo.
Is that the Yamaha Y-COP security system?
To have a special light on over the night?
And what's gonna happen if Yamaha achieves the goal to sell its product to a second boat?
"...sell its product to a second boat?" I beg your pardon? Yamaha sells boats to boats? Do boats have money? WTF?
There is nothing wrong with this ad.
No, Yamaha sells motors and other products to boat. That means to the people that have got a boat.
F40 is one of this products.
When I said my sentence the meaning was clear.
It is possible that, with this adv, Yamaha succeed to sell a second F40 for another boat in the same harbour.
May I know what's happen to the lighthouse?
It starts moving the light from one boat to the other?
Is that the Y-COP Security System indicated in the adv?
Nothing wrong with that adv.
Ok, now I get it. But this is an AD. If you don't try to over-think it, it is very clear - the only boat in the harbour with F40 is the one the lighthouse protects. Soon someone will complain that a lighthouse technically can't expose a boat so close to the coast or whatever. Your kind of down-to-earth, picky thinking is very far from the world of advertising. But if that makes you feel better: imagine that this is a photograph - even if the other boats' engines will be substituted for F40, THIS picture won't change, right?
very nice.
Wait, is that a lighthouse shedding a spotlight on a product? Wow.
A very small detail is missing, the trigger (just my 2 ¢). Anyway the ad is well done.
The client is not always right - Enzo Ferrari
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