Yamaha: Desert

Advertising Agency: 1861UNITED, Milan, Italy
Executive Creative Directors: Rozzi / Battaglia
Creative Directors: Vincenzo Gasbarro
Art Director / Illustrator / Photographer: Vincenzo Gasbarro
Copywriter: Federico Ghiso
Published: March 2008

17 comments

dadada's picture
dadada
1720 pencils

i can ride even on oceans ?

Everybody is creative, be yourself.

alvinpck's picture
alvinpck
1467 pencils

Judging from the title, I think on desert.

...
http://alvinpck.deviantart.com/gallery/

esteb's picture
esteb
673 pencils

Is this Italy after berlusconi's victory?

rosss's picture
rosss
146 pencils

Sorry, don't get the benefit here.
Explain please.

Olafski001's picture
Olafski001
1193 pencils

buy a lot of these motorcycles -> pollute like hell -> stimulate global warming -> earth becomes one giant dessert playground for motorcycles

easy, no?

ghorifaraz's picture
ghorifaraz
10 pencils

HA HA HA HA............

Ad in Italy's picture
Ad in Italy
17 pencils

That's italian creativity situation.

miko1aj's picture
miko1aj
3092 pencils

i don't really know what ist's all about but it's buenissimo done. Excellent photoshop work.

matita's picture
matita
488 pencils

Don´t be hard with italians, ok, the most part of time they job are not very clear but i think this is not so bad, actually, i understand in this ad "feel the desert in any surface with yamaha bikes".

(If this ad its about global warming, forget the previous post, and this ad will be horrible)

creativity101's picture
creativity101
9 pencils

Global warming will actually flood those regions, not dry up. Put some floaters on that bike.

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Farfa's picture
Farfa
97 pencils

CITTAWENDA!!!

booble's picture
booble
89 pencils

However, this ad is better than the previous and the next one.

Peter66's picture
Peter66
718 pencils

Little forced. Nice Photoshopping.

topawers's picture
topawers
139 pencils

Done. Forced. Contrived... What else?

andreabecon@yahoo.it's picture
andreabecon@yahoo.it
81 pencils

nothing else, that's all

omni's picture
omni
137 pencils

the desert land takes away the attention from the product. could have been better if the product was focused on the desert was smaller.

pranay's picture
pranay
6 pencils

Confussion in the minds of viewers what actually has been conveyed about the bike. Is it that the bike is all tarrein? or it can travel the distance on roads? Yes I agree that the pic do not show the product quite clearly.

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