Yamaha Bank: Crypton Chart

Yamaha Bank. Our Business is motorcycles.
Finance here. It yields much more happiness.

Advertising Agency: FAM, São Paulo, Brazil
Creative Directors: Thiago Taufic, Fabio Siqueira
Art Directors: Thiago Taufic, Vander "Doriva" Torino
Copywriter: Rogério Coutinho.
Illustrator: Pedro Jr.
Digital Artist: Head Press
Published: September 2011

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13 comments

kleenex's picture
kleenex
26920 pencils

Well a concept is their, but I do not like it that much.

Billoughsby's picture
Billoughsby
5091 pencils

Wildly erratic performance makes an image. Can this really be the message they planned to send?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

tulip21's picture
tulip21
20 pencils

I loved the concept and art direction ... congratulations

shahidali's picture
shahidali
4063 pencils

this one looks like vespa to me!

shahid

Hadrons's picture
Hadrons
5743 pencils

i am with kleenex on this one

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
5498 pencils

Over worked. Too obvious. Could have connected, with subtlety.

Will Think for Salary

iambusy's picture
iambusy
2219 pencils

its ok..

busy.

sintra's picture
sintra
699 pencils

Not Bad.

jponino's picture
jponino
601 pencils

far to be extraordinary

Milan Solanki's picture
Milan Solanki
986 pencils

on a different note it says, sales has dropped down by December

Wordfruit's picture
Wordfruit
1023 pencils

This comes across as studenty to me.

Maybe that shouldn't be a negative thing, but it is.

Too anal with the concept.

And what are you saying?

That other auto-makers are forgetting their focus?

Or that you are the bank of happiness?

Either way, I don't think this is great.

jackblack's picture
jackblack
2261 pencils

Can someone please tell the creatives, using charts as graphics, is so, well 80s?

Setinho's picture
Setinho
169 pencils

Nine stars? There is something wrong...

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