Yamaha: Airplane

Yamaha: Airplane

New F350. The world's highest horsepower outboard.

Advertising Agency: 1861 United Milan, Italy
Art Director: Giorgio Cignoni
Copywriter: Laura Cattaneo

Your rating: None Average: 7.8 (60 votes)

Comments

Brilliant! I'm jealous.

Néstor's picture

pretty good idea ;)

Bloody greatissimo.

>>>> That's not an ad. THIS is an ad.

really really fantastic, now that's an ad

nice

Damn!

when you see something this good, simple and well executed, you kick yourself for not thinking of it. Well done.

Absolutely brilliant, I love it!

Brilliant ad. I wish i've done that

tantrik_indian's picture

A good ad is good to find. :P
~~be cool eh!~~

Rajib's picture

I am jealous

<<.... Method in Madness ....>>

this is very smart, nice work

Forza Italia!

The best press ad that I see in a lot of time!

That's really really cool.
But.
Has been done before.
Picture of a speed boat from above, looked like a shuttle.
Express service Dover to Calais.

Still a masterpiece, though.

where can I find it?
do you have a picture?

This is not the exact same thought, I think.

El dente.

Wow! You charged me today to do good work. May god bless you to do the work with same consistency

Bravo - I really like this. I'd perhaps add a tiny bit of wave detail to the water.

atleat someone is there who is sincere to the business supercool stuff

buona idea. bellisimo amici!

TRICKY's picture

.....clap clap clap brilliant (while standing)

wow. I like it.

Bellissima!

Great idea but I liked it the first time I saw it, look here

http://www.rkcryr.com/

then go to work

and then BAE systems

sorry

yep you're right, I prefer this execution but the idea has been done. But hey as the old saying goes 'nothings new in design'

like this execution much better actually. this is a really nice ad.

fersvax's picture

Finally something good (maybe more than good) from Italia.

delicious

··o.s.h.e··

Muito bom... boa idea, boa grafica!

Great work!
Even though it's done before.
Link anyone?

someone posted it above...

http://www.rkcryr.com/

then go to work

and then BAE systems

Same idea visually (though this one is executed better) but with a different payoff

Thanks!

Charlie Pratt's picture

At first I thought it was an airplane...but I still love it. I like an ad that looks like one thing and then becomes another. It really drives the point home and solidifies the message.
_

http://www.charlieprattdesign.com

Zed's picture

Super. Also wish i had done that :-/ Idea is done as I saw, but nothing to this great execution. This is more based upon speed.

-- I can have will, but i don't want to --

What a wonderful work. Very cool and creative.

Good work! SImple and nice. Very creative.

Oh yes!

°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°
MADVERTISING - tales from a very strange industry

fuck...Great work!

What exactly do they mean by saying, "highest horsepower outboard."?

Is it correct to say this? What does it mean?

iT-iS-i, like an upside down ! mark.

Very very good!

adsonly07's picture

WOW!!! sexyyyyyyyyyyyyy

great AD.
EPICA gold.

Yes, great visual. Frederic Beigbeder describe this visual in his book "Windows on the world"......

The only problem is that the book of Beigbeder is of 2004, this worlk is of 2006......

it was probably referring to this...

or an earlier ad if this was a copy too

Farfa's picture

CIGNONI CITTAWENDA!!!
CIGNONI THE BEST!