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Yalook.com: Fashion Faces,

Yalook.com: Fashion Faces,
Your rating: None Average: 6.1 (28 votes)

Down vest by Tommy Hilfiger and many more fashion brands on yalook.com

Development of a new online fashion retailer from naming and brand personality, look & feel to a unique launch communication. We awakened clothing of the first collection to fashion faces and made the clothes to the stars of the launch campaign. The fashion faces were created in New York by Bela Borsodi by folding clothes from yalook's first collection to faces - the fashion faces. The garments were not cut or glued, just folded. The result: twelve individual fashion characters. These are focus of our campaign.

Advertising Agency: Futurebrand, Hamburg, Germany
Creative Director / Art Director: Jonathan Sven Amelung
Photographer: Bela Borsodi

8 Comments

uili's picture 3073 pencils
uili | Sat, 2011-01-22 18:21

The whole series is brilliant, but I'm thinking it's for the brand itself, rather than the specific clothing items, because my buying desire won't sprout from seeing a crumpled up blouse or a pair of jeans. So yes for the brand/website is good, but not for the items.

joelapompe's picture 2480 pencils
joelapompe | Sun, 2011-01-23 10:22

I've seen this before : http://www.joelapompe.net/2010/11/15/face-to-face-prise-de-tete-a-tete/

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe

pitted prunes's picture 218 pencils
pitted prunes | Sun, 2011-01-23 22:53

saw the link koelapompe gave. I think BBDO milan did a better job with the face thing.

dean viii's picture 1413 pencils
dean viii | Mon, 2011-01-24 10:11

Faces created out of clothing/shoes has been done to death. Stop. Now.

Lazarus's picture 1304 pencils
Lazarus | Mon, 2011-01-24 10:24

scary

Glut's picture 4076 pencils
Glut | Mon, 2011-01-24 10:24
3

Faces of cloth? mmm

aRianna_.'s picture 281 pencils
aRianna_. | Tue, 2011-02-01 16:52
8

SOOOOO OLD!!!

spinsarah's picture 110 pencils
spinsarah | Wed, 2011-02-23 01:34
8

I actually love the idea for this series. I even visited the link someone posted above to see if it was really just a copy of someone else's concept: although they are similar, this one executed it much better than the previous attempts.
It's overall good in my book.

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