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Sheikh

Agency: 
Published/Aired: 
March 2012
Description: 
Advertising Agency: JWT, Chennai, India
National Creative Director: Senthil Kumar
Senior Creative Director: Priya S
Copywriter: Prakash
Art Director: Gous Basha
Photographer: Arun Natarajan
Retoucher: Sivakumar

Comments (14)

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Highest Rated

adhava's picture
adhava
Activity Score 10

works for me...even before reading the title

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I don't really get it...

mertos's picture
mertos
Activity Score 904

what??????????

jozzg's picture
jozzg
Activity Score 6

what we see here is 'everything can be covered, except the mouth'.

i'm an Indian expat in the gulf. with all due respect to the creative team and Indian advertising, being here for over 15 years, i would say it shows a lack of knowledge and misunderstanding about arabs and middle east. both the visuals except 'belly dancer' are more related to 'gulf', rather than 'middle east'. the 'sheikhs' don't look like this! men never cover their face.

i can understand you trying to be 'witty', but IMO it's more of insulting a sensitive culture.

joelapompe's picture
joelapompe
Activity Score 3830
ishiboy's picture
ishiboy
Activity Score 497

Pathetic.

jisar's picture
jisar
Activity Score 32

foolish designers

mertos's picture
mertos
Activity Score 904

what is this ?

ziyad_pa's picture
ziyad_pa
Activity Score 105

well.. its time to replace the "creative directors" in JWT india :P

Joyceishere's picture
Joyceishere
Activity Score 26

hahaha...good one

mgour81's picture
mgour81
Activity Score 30

two sure way of getting your TG's attention, talk in their language...or show something they will not want to miss....think this ad neatly does the job

manoranjanpattanayak's picture
manoranjanpattanayak
Activity Score 57

what we see here is 'everything can be covered, except the mouth'.

i'm an Indian expat in the gulf. with all due respect to the creative team and Indian advertising, being here for over 15 years, i would say it shows a lack of knowledge and misunderstanding about arabs and middle east. both the visuals except 'belly dancer' are more related to 'gulf', rather than 'middle east'. the 'sheikhs' don't look like this! men never cover their face.

i can understand you trying to be 'witty', but IMO it's more of insulting a sensitive culture.

cooldesign's picture
cooldesign
Activity Score 17

baaaaaaaaad .

mgour81's picture
mgour81
Activity Score 30

all due respect to people residing in the middle east, but i seriously don't see any hidden religious insinuations here.
me think it's a nice take. double like

adhava's picture
adhava
Activity Score 10

works for me...even before reading the title

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