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Burqa

Agency: 
Published/Aired: 
March 2012
Description: 
Advertising Agency: JWT, Chennai, India
National Creative Director: Senthil Kumar
Senior Creative Director: Priya S
Copywriter: Prakash
Art Director: Gous Basha
Photographer: Arun Natarajan
Retoucher: Sivakumar

Comments (14)

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Highest Rated

vinnyrihal's picture
vinnyrihal
Activity Score 60

Great idea, great execution. I don't know what all the negative comments are about. Unless people aren't understanding the concept.

andylefty's picture
andylefty
Activity Score 4535

Okay.

mertos's picture
mertos
Activity Score 904

?????????

jozzg's picture
jozzg
Activity Score 6

what we see here is 'everything can be covered, except the mouth'.

i'm an Indian expat in the gulf. with all due respect to the creative team and Indian advertising, being here for over 15 years, i would say it shows a lack of knowledge and misunderstanding about arabs and middle east. both the visuals except 'belly dancer' are more related to 'gulf', rather than 'middle east'. the 'sheikhs' don't look like this! men never cover their face.

i can understand you trying to be 'witty', but IMO it's more of insulting a sensitive culture.

joelapompe's picture
joelapompe
Activity Score 3830
methalla's picture
methalla
Activity Score 36

Cynical and sublimation unpopular

jisar's picture
jisar
Activity Score 32

very bad this is wrong dressing
hey designer you have no idea about middle east local dressing

mertos's picture
mertos
Activity Score 904

what is this

Joyceishere's picture
Joyceishere
Activity Score 26

interesting take on an over-saturated category....i like

Joyceishere's picture
Joyceishere
Activity Score 26

best of the lot....thumbs up

cooldesign's picture
cooldesign
Activity Score 17

BAAAAAAAAAAAAAAAAAAAAAAAAAAAAAD .

mgour81's picture
mgour81
Activity Score 30

i remember seeing this on paper sometime last year....pulled my attention.
eventually i landed at the restaurant to check if the cuisine really lived up to the hype...it does.

mgour81's picture
mgour81
Activity Score 30

works for me

adhava's picture
adhava
Activity Score 10

dangerously creative i say. cheers to the team

vinnyrihal's picture
vinnyrihal
Activity Score 60

Great idea, great execution. I don't know what all the negative comments are about. Unless people aren't understanding the concept.

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