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Bellydancer

Agency: 
Published/Aired: 
March 2012
Description: 
Advertising Agency: JWT, Chennai, India
National Creative Director: Senthil Kumar
Senior Creative Director: Priya S
Copywriter: Prakash
Art Director: Gous Basha
Photographer: Arun Natarajan
Retoucher: Sivakumar

Comments (16)

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Highest Rated

adhava's picture
adhava
Activity Score 10

good one...great campaign

GonzoGoesToBitgurg's picture
GonzoGoesToBitgurg
Activity Score 114

If the idea is "I prefer to have my eyes covered so I can eat this food" then I don't think you need 3 graphics about it. Or at least you may express the same idea in different ways, but in this case they all seem pretty much the same. I liked the Idea, though...

It looks dead. It smells dead. Yet it's moving around... That's interesting.

everartz's picture
everartz
Activity Score 7609

what on earth is this?

| Everartz |

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Impossible to tell if this is selling a hotel, its food, or criticising a culture and its food. Maybe someone from the agency could fill in the gaps for us on this one. As it stands, this is just photography.

saherwafai's picture
saherwafai
Activity Score 114

totally agree

observant vicky's picture
observant vicky
Activity Score 194

It looks Forced to me.
I would prefer this idea to sell a lipstick instead of food.

jozzg's picture
jozzg
Activity Score 6

what we see here is 'everything can be covered, except the mouth'.

i'm an Indian expat in the gulf. with all due respect to the creative team and Indian advertising, being here for over 15 years, i would say it shows a lack of knowledge and misunderstanding about arabs and middle east. both the visuals except 'belly dancer' are more related to 'gulf', rather than 'middle east'. the 'sheikhs' don't look like this! men never cover their face.

i can understand you trying to be 'witty', but IMO it's more of insulting a sensitive culture.

drmahammad's picture
drmahammad
Activity Score 42

i'm agree with you.
i think they tried to say that wherever you from middle east you'll love our food taste and all your sense will be in your tongue and mouth. but covering everything except mouth, especially with the lady is so insulting for this culture here in Saudi Arabia for example.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Have to call foul on this one Joe, much as I adore your laser-vision on our industry: beyond the fact we're in yashmak territory, the series you're using as comparitor seems to be using a grin: this one isn't.

I'd rein in the generally-effective Hounds on this one.

kleenex's picture
kleenex
Activity Score 43452

Why Why and Why????

ishiboy's picture
ishiboy
Activity Score 497

Absolute Crap!!!!

Alexis-Chellito's picture
Alexis-Chellito
Activity Score 111

I think it means you can trust the food's quality blindly but it is too strained. one the one hand, some women in the Gulf do actually wear a veil that conceals their eyes (it's a thin film that does allow vision) so the message isn't that clear. on the other hand, men never cover their face, so the visual of the man can actually be considered insulting to men from the Gulf (comparing them to women).

mertos's picture
mertos
Activity Score 904

no

Joyceishere's picture
Joyceishere
Activity Score 26

kudos to the team that managed to get this piece see the light of the day....indeed pushing the limit:)

mgour81's picture
mgour81
Activity Score 30

luv the colours...like the concept...a daring one, no doubt.

adhava's picture
adhava
Activity Score 10

good one...great campaign

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