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GonzoGoesToBitgurg's picture
114 pencils

If the idea is "I prefer to have my eyes covered so I can eat this food" then I don't think you need 3 graphics about it. Or at least you may express the same idea in different ways, but in this case they all seem pretty much the same. I liked the Idea, though...

It looks dead. It smells dead. Yet it's moving around... That's interesting.

everartz's picture
7611 pencils

what on earth is this?

| Everartz |

CuriousPencil's picture
4227 pencils

Impossible to tell if this is selling a hotel, its food, or criticising a culture and its food. Maybe someone from the agency could fill in the gaps for us on this one. As it stands, this is just photography.

saherwafai's picture
114 pencils

totally agree

observant vicky's picture
observant vicky
194 pencils

It looks Forced to me.
I would prefer this idea to sell a lipstick instead of food.

jozzg's picture
6 pencils

what we see here is 'everything can be covered, except the mouth'.

i'm an Indian expat in the gulf. with all due respect to the creative team and Indian advertising, being here for over 15 years, i would say it shows a lack of knowledge and misunderstanding about arabs and middle east. both the visuals except 'belly dancer' are more related to 'gulf', rather than 'middle east'. the 'sheikhs' don't look like this! men never cover their face.

i can understand you trying to be 'witty', but IMO it's more of insulting a sensitive culture.

drmahammad's picture
42 pencils

i'm agree with you.
i think they tried to say that wherever you from middle east you'll love our food taste and all your sense will be in your tongue and mouth. but covering everything except mouth, especially with the lady is so insulting for this culture here in Saudi Arabia for example.

CuriousPencil's picture
4227 pencils

Have to call foul on this one Joe, much as I adore your laser-vision on our industry: beyond the fact we're in yashmak territory, the series you're using as comparitor seems to be using a grin: this one isn't.

I'd rein in the generally-effective Hounds on this one.

kleenex's picture
26878 pencils

Why Why and Why????

ishiboy's picture
497 pencils

Absolute Crap!!!!

Alexis-Chellito's picture
111 pencils

I think it means you can trust the food's quality blindly but it is too strained. one the one hand, some women in the Gulf do actually wear a veil that conceals their eyes (it's a thin film that does allow vision) so the message isn't that clear. on the other hand, men never cover their face, so the visual of the man can actually be considered insulting to men from the Gulf (comparing them to women).

mertos's picture
899 pencils


Joyceishere's picture
26 pencils

kudos to the team that managed to get this piece see the light of the day....indeed pushing the limit:)

mgour81's picture
30 pencils

luv the the concept...a daring one, no doubt.

adhava's picture
10 pencils

good one...great campaign

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