Yakult 40: Organogram Poster
Yakult 40. 40 billion lactobacillus working for your health.
Advertising Agency: GP7 Comunicação, São Paulo, Brazil
Creative Director: Marcelo Delboux
Art Director: Paulo Gallardi
Copywriters: Fred Gerodetti, Leandro Leal
Illustrator: Paulo Gallardi




9 Comments
Nice, but aren't we all a result of billions of ancestors? Or am I missing the idea?
What hath God wrought
I think it looks more like an organization chart. The big boss is the Yakult bottle leading up there.
nicely done :)
It is not a ancestors tree. It is a company's organogram.
thank you.
Nice idea with big number.
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Big numbers always work
Very nice!
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I think; therefore I am
this ad feels like it's like a pictogram game
very nice
No good...I have been staring at it for 15 minutes....have tried squinting my eyes....looking at it from an angle...sideways...upside down.......this magic picture thing doesn't work