Advertisement

Mermaid

Agency: 
Published/Aired: 
May 2008
Description: 

Only search within 100 degree, why not use Yahoo! 360 degree search engine!
100 degree has a double meaning, one is the angle of a search area and one is a metaphor to Baidu, Yahoo’s no.1 search engine competitor in China. In Chinese, Baidu means 100 degree.

Advertising Agency: DDB Shanghai, China
Creative Directors: Jody Xiong
Art Directors: Jody Xiong
Copywriter: Meredin Xu
Illustrators: Jody Xiong

Comments (13)

Log in or register to post comments

Highest Rated

fractalrene's picture
fractalrene
Activity Score 1504

I like the idea, the art direction could take another thought.

ahpitt's picture
ahpitt
Activity Score 342

I like the copy very much.

whitespace's picture
whitespace
Activity Score 1953

Is the fatty gonna eat the fishies?

karankal's picture
karankal
Activity Score 52

Print ad for an internet search engine. Hmmm...

The guy doesn't see the mermaids because his range of sight is only 100 degrees. Ok, I'm getting that. But the playfulness of the image doesn't quite bite. Google has much more playful images in their homepage logos, and they are images that reflect the Google brand attitude/character/look.

But the wordplay is very good. Baidu should consider a change of name ;)

renzz's picture
renzz
Activity Score 227

I feel the idea is extremely forced..

sneakyhands's picture
sneakyhands
Activity Score 1857

his pants should be lost behind him as well.

TrrrTrrr's picture
TrrrTrrr
Activity Score 36

I googled Yahoo!

cooldepp's picture
cooldepp
Activity Score 314

nice copy

slip's picture
slip
Activity Score 919

Forced. Busy.

SJB

fanfantastic's picture
fanfantastic
Activity Score 9

haha, i love the copy.

fanfantastic's picture
fanfantastic
Activity Score 9

however, why not directly use 百度?
100 degree is a little bit twisted, possibly.

patUDAY's picture
patUDAY
Activity Score 436

UDAYpatwardhan@09820654722 CD

Wonderful ad!

UDAYpatwardhan@+91 22 98206 54722

Hibon's picture
Hibon
Activity Score 3736

Just...bravo !

Simple ideas are the best !

fractalrene's picture
fractalrene
Activity Score 1504

I like the idea, the art direction could take another thought.

Advertisement