Yahoo: Martians

Only search within 100 degree, why not use Yahoo! 360 degree search engine!
100 degree has a double meaning, one is the angle of a search area and one is a metaphor to Baidu, Yahoo’s no.1 search engine competitor in China. In Chinese, Baidu means 100 degree.

Advertising Agency: DDB Shanghai, China
Creative Directors: Jody Xiong
Art Directors: Jody Xiong
Copywriter: Meredin Xu
Illustrators: Jody Xiong

May 2008


karankal's picture
52 pencils

This works much better than the half-naked fisherman! I'm liking this!
Although it is print... for a search engine. It's not like we're asking the people to switch from searching the newspapers to searching the web, we're asking for existing Baidu search engine users to switch to the wider perspective of Yahoo 360 search engine.

sneakyhands's picture
1857 pencils

few probably care, but earth is too big. it would be cool, at least for me, if they showed both martian moons instead. concept is good too, get more from yahoo. the execution is weird, in an MTV sort of way -- good weird, stand-out weird.

funky_frogii's picture
2536 pencils

love these ........very good.

love anything creative

Infected by a virus called CREATIVE | "And ya I Love Everything" |

cooldepp's picture
314 pencils

good one.

shitix-'s picture
234 pencils

i would much more prefer instead of seeing the 100,to do something with graphics in that area.

Prakash Jayashanmugam's picture
Prakash Jayasha...
85 pencils



des4graphic's picture
282 pencils

nice (2)

\\Graphic in every where.... look around you!\\

Guest's picture

Very similar to the HP printer TVC idea done years ago by Saatchi?

Anyway, for both ads the visual is too low impact.

Do like the attack on Baidu, though. But in Chinese internet site, no one would believe Yahoo can beat Baidu. No amount of advertising can change that fact.

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