Advertisement

Figurehead

Agency: 
Published/Aired: 
May 2009
Description: 

Don't let wood get old.

Advertising Agency: CBGrey Paris, France
Chief Creative Officer: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Cédric Auzannet
Copywriter: Benjamin Dessagne
3D: Walee, Mickaêl Beaumarchais
Retoucher: Frederic Perrot

Comments (23)

Log in or register to post comments

Highest Rated

Emran Hayat's picture
Emran Hayat
Activity Score 832

nice

Creativity is a natural extension of our enthusiasm

tirthomitro's picture
tirthomitro
Activity Score 2758

tired of the idea. it's the umpteenth time a wood varnish has been advertised by using ships, statues... how'a'bout freshness dudes????

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

links?
proofs?

tks.

Guest's picture
Guest

I love this.

Spinnaker's picture
Spinnaker
Activity Score 98

Very nice ad.

Bea's picture
Bea
Activity Score 95

sorry to say tirthomitro, but i happen to like it. there isnt much you can do by way of varnishes, and this is pretty smart.

jdstr8's picture
jdstr8
Activity Score 64

hilarious

JoaquinPerezG's picture
JoaquinPerezG
Activity Score 7

xD nice

Guest's picture
Guest

Wait until you idiots get old. Then you wont find the idea funny anymore.

Adaddicted's picture
Adaddicted
Activity Score 3435

Thats cool!

withalltherespects

Guest's picture
Guest

this is good and funny .. respect

Guest's picture
Guest

LOVE THE ART DIRECTION. I think this is fresh thinking right here. A nice approach and even nicer execution. Way to take a boring brand and transform it into a hero.

Copy_ranter's picture
Copy_ranter
Activity Score 194

LOVE THE ART DIRECTION. What a nice approach to a boring brand. I think this is one of the freshest ideas I've seen on here in a while. Good job Grey!

slowrider's picture
slowrider
Activity Score 648

greyt stuff - like it

one should not take life so seriously - as one will not come out of it alive.

CurryJ's picture
CurryJ
Activity Score 955

Sure, wood's been used umpteen times before. What I like about this is the fresh twist. Nice one!

================================================
I think; therefore I am

ginu's picture
ginu
Activity Score 140

Fresh thinking... like it..

Endlessway1's picture
Endlessway1
Activity Score 99

cool one

Mr. Envious's picture
Mr. Envious
Activity Score 20

My mother in law is about to suit this company for using her image without permission. She's really sad they 're saying she's old. Bad ad taste...

Guest's picture
Guest

Bad taste in Humour...

Copy_ranter's picture
Copy_ranter
Activity Score 194

Bad taste in humour...

By the way, the word you're looking for is "sue" not "suit". Better luck next time.

samwanzer28's picture
samwanzer28
Activity Score 313

Makes me laugh out loud my officemates think I'm nuts.

Mr. Envious's picture
Mr. Envious
Activity Score 20

Don't be sensitive about my comment. I'm just envy because I can't do a nice ad like that. And tks for correcting me, my english is sucks.

LucasPS's picture
LucasPS
Activity Score 523

Its a little git old thinking, but its very good, very funny :D

Emran Hayat's picture
Emran Hayat
Activity Score 832

nice

Creativity is a natural extension of our enthusiasm

Advertisement