Don't let wood get old.
Advertising Agency: CBGrey Paris, France
Chief Creative Officer: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Cédric Auzannet
Copywriter: Benjamin Dessagne
3D: Walee, Mickaêl Beaumarchais
Retoucher: Frederic Perrot
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23 Comments
tired of the idea. it's the umpteenth time a wood varnish has been advertised by using ships, statues... how'a'bout freshness dudes????
they showed me a picture & i laughed
dignity has never been photographed
links?
proofs?
tks.
I love this.
Very nice ad.
Transom Draught - Always check the level of the water behind you.
sorry to say tirthomitro, but i happen to like it. there isnt much you can do by way of varnishes, and this is pretty smart.
hilarious
-an opinion, assimilated, is one wasted.
xD nice
Wait until you idiots get old. Then you wont find the idea funny anymore.
Thats cool!
withalltherespects
this is good and funny .. respect
LOVE THE ART DIRECTION. I think this is fresh thinking right here. A nice approach and even nicer execution. Way to take a boring brand and transform it into a hero.
LOVE THE ART DIRECTION. What a nice approach to a boring brand. I think this is one of the freshest ideas I've seen on here in a while. Good job Grey!
greyt stuff - like it
one should not take life so seriously - as one will not come out of it alive.
Sure, wood's been used umpteen times before. What I like about this is the fresh twist. Nice one!
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I think; therefore I am
Fresh thinking... like it..
cool one
My mother in law is about to suit this company for using her image without permission. She's really sad they 're saying she's old. Bad ad taste...
Bad taste in Humour...
Bad taste in humour...
By the way, the word you're looking for is "sue" not "suit". Better luck next time.
Makes me laugh out loud my officemates think I'm nuts.
que sera sera
Don't be sensitive about my comment. I'm just envy because I can't do a nice ad like that. And tks for correcting me, my english is sucks.
Its a little git old thinking, but its very good, very funny :D
Todos somos ignorantes, pero no todos ignoramos lo mismo.
nice
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