XXXLUTZ: Frozen

Cut as you like.
WMF Damasteel Chef knife now at XXXLutz.

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Directors: Tolga Büyükdoganay
Art Director: Tolga Büyükdoganay
Copywriter: Florian Nussbaumer
Graphic Designer: Elisabeth Laggner
Published: March 2008

11 comments

gulo's picture
gulo
461 pencils

Copy > Excellent

Art Direction > Subtle Brilliance [look at the relevant use of colour in the entire campaign]

http://www.flickr.com/photos/vrakodar/

Pogi5's picture
Pogi5
253 pencils

I'm not feeling this campaign at all sorry :(

teenie's picture
teenie
1894 pencils

I don't really get it either. Maybe if the words were cut into new words (pine/apple, for a bad example), then I'd get the idea. As it is....??

loader's picture
loader
1141 pencils

cool. clear simple

appie's picture
appie
157 pencils

Excellent piece of work.

dimwitlit's picture
dimwitlit
16 pencils

teenie its a tuf knife for tuf things so.........
good copy
decent artwork
the idea rules!!!!!!!!

"Think less to understand More"

talay's picture
talay
266 pencils

nice :)

Wordnerd's picture
Wordnerd
6660 pencils

good work!

fractalrene's picture
fractalrene
1504 pencils

Nice one.

Margaret Gay's picture
Margaret Gay
144 pencils

the knife's too small....

Fab Fab's picture
Fab Fab
26 pencils

EXCELLENT !!!!!!!!!!!!!!!!!!
LOVE THE ART-COPY !

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Imagine

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