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Published/Aired: 
March 2008
724
Description: 

Print advertisment created by Demner Merlicek & Bergmann, Austria for XXXLUTZ, within the category: Retail Services.

Cut as you like.
WMF Damasteel Chef knife now at XXXLutz.

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Directors: Tolga Büyükdoganay
Art Director: Tolga Büyükdoganay
Copywriter: Florian Nussbaumer
Graphic Designer: Elisabeth Laggner

Comments (11)

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Highest Rated

Margaret Gay's picture
Margaret Gay
Activity Score 144

the knife's too small....

gulo's picture
gulo
Activity Score 461

Copy > Excellent

Art Direction > Subtle Brilliance [look at the relevant use of colour in the entire campaign]

http://www.flickr.com/photos/vrakodar/

Pogi5's picture
Pogi5
Activity Score 253

I'm not feeling this campaign at all sorry :(

teenie's picture
teenie
Activity Score 1894

I don't really get it either. Maybe if the words were cut into new words (pine/apple, for a bad example), then I'd get the idea. As it is....??

loader's picture
loader
Activity Score 1146

cool. clear simple

appie's picture
appie
Activity Score 157

Excellent piece of work.

dimwitlit's picture
dimwitlit
Activity Score 16

teenie its a tuf knife for tuf things so.........
good copy
decent artwork
the idea rules!!!!!!!!

"Think less to understand More"

talay's picture
talay
Activity Score 266

nice :)

Wordnerd's picture
Wordnerd
Activity Score 6692

good work!

fractalrene's picture
fractalrene
Activity Score 1504

Nice one.

Margaret Gay's picture
Margaret Gay
Activity Score 144

the knife's too small....

Fab Fab's picture
Fab Fab
Activity Score 26

EXCELLENT !!!!!!!!!!!!!!!!!!
LOVE THE ART-COPY !

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Imagine

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