XXXLUTZ: Coconut

XXXLUTZ: Coconut

Cut as you like.
WMF Damasteel Chef knife now at XXXLutz.

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Directors: Tolga Büyükdoganay, Florian Nussbaumer
Art Director: Tolga Büyükdoganay
Copywriter: Florian Nussbaumer
Graphic Designer: Elisabeth Laggner
Published: March 2008

Your rating: None Average: 6.6 (37 votes)

Comments

Submitted by gulo on Thu, 2008-03-06 13:54.

Copy > Excellent

Art Direction > Subtle Brilliance [look at the relevant use of colour in the entire campaign]

http://www.flickr.com/photos/vrakodar/

Submitted by sumsum on Fri, 2008-03-07 05:13.

gulo: i'm pretty sure you're responsible for this campaign somehow. Am i right?

Submitted by Thomas Wenborn on Thu, 2008-03-06 16:22.

Not sure what this is all about.
if its just the fact it cut through a coconut, then its pretty average.
if im missing something then sorry

-SCRATCH 'N' SNIFF

Submitted by krautland on Thu, 2008-03-06 16:42.

an english copy ad by an austrian agency?
either this campaign is fake award-show bullshit or they should have submitted the german original.

Submitted by hartspueler on Fri, 2008-03-07 04:02.

the first one. never published anywhere. the real campaign there doing for XXXLutz is lowest-level-advertising.

Submitted by krautland on Fri, 2008-03-07 07:01.

thanks for clearing that up. I had been wondering how they would have separated the awfully long word "Kokosnuss" in that poster.

Submitted by Eightball on Thu, 2008-03-06 16:49.

nothing special. seen a lot of better stuff for knifes. Especially in terms of art direction.

Submitted by alectoplasmo on Thu, 2008-03-06 19:18.

i like how the copy works and how the art direction guides me to create some kind of image in my mind. it's brilliant albeit it is obviously talking to an intelligent market.

Submitted by talay on Fri, 2008-03-07 04:11.

congratulations...

Submitted by Have Heart on Fri, 2008-03-07 04:16.

Done before by KNSK (Germany) - and the confusing thing is, that it was done for the same brand (WMF is their client). Won a few awards.

Sorry, but this leaves a really bad aftertaste.

Submitted by T-bone on Fri, 2008-03-07 08:39.

For your next big idea -

http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&item=270217746002

Submitted by sumsum on Fri, 2008-03-07 10:37.

hahahaha good hit!

Submitted by speed on Sat, 2008-03-08 18:03.

When a product's name contains XXX, a pinkie-sized knife makes absolutely no sense, in more ways than one.

Submitted by Rene Fractal on Sun, 2008-04-13 12:29.

I like the campaign.