XXXLUTZ: Bones

Cut as you like.
WMF Damasteel Chef knife now at XXXLutz.

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Directors: Tolga Büyükdoganay
Art Director: Tolga Büyükdoganay
Copywriter: Florian Nussbaumer
Graphic Designer: Elisabeth Laggner
Published: March 2008

3 comments

gulo's picture
gulo
461 pencils

Copy > Excellent

Art Direction > Subtle Brilliance [look at the relevant use of colour in the entire campaign]

http://www.flickr.com/photos/vrakodar/

ricky.vinluan's picture
ricky.vinluan
62 pencils

I DONT THINK YOU CAN CUT BONES WITH THIS KIND OF KNIFE IN THE VISUAL.....

iambusy's picture
iambusy
2219 pencils

lol ricky

busy.

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