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Xtep basketball shoes: Seagull

Xtep basketball shoes: Seagull
Your rating: None Average: 5.5 (2 votes)

Xtep "Kung Fu" basketball shoes available now!

Agency: CC&E Advertising, Guangzhou, China
Creative Director: Leo Zou, Tango Wang
Art director: Sunny Reeves Lin
Copywriter: Tango Wang Khaikai

14 Comments

chintan ruparel's picture 1516 pencils

nice art direction

~ old habits die hard, older ones never do ~

Sick-of-adS's picture 252 pencils

hehe.. nice

slim's picture 1047 pencils

He could have trampled the bird when it was on the ground, surely? While it's obvious what they're trying to say, the logic isn't quite watertight. Maybe an afro poking through the clouds? Maybe... I'll shut up now.

davidsehar's picture 12 pencils

Good work
David

David Sehar

weighter's picture 744 pencils

makes very little sense. The bird is in the air... he is above the bird? Why kick a bird? it looks like someone stepped on a photo of abird that was lying on the ground.

drizae's picture 508 pencils

When I look at it, I think it looks like he's used the bird as a stepping stone to reach new heights. Then I see "Kung Fu". Then my theory is shot to shit, and I no longer like the ad.

Fail Harder.

chintan ruparel's picture 1516 pencils

i think these say soft n light basketball shoes, thats what makes sense

~ old habits die hard, older ones never do ~

ablakem's picture 2 pencils

Have none of you ever seen a Kung Fu movie? It's a play on how so many kung fu films portray the actors running along the tops of bamboo stalks or up walls. Think 'Croutching Tiger, Hidden Dragon' and it makes sense.

sascha's picture 113 pencils

Hehe sorry, so you did make a couple of other ideas;-)

My mistake
nice job
Sascha

Rog's picture 6110 pencils

Serious air time!

Wonder if there's any Chinese symbolism there.

>>>> That's not an ad. THIS is an ad.

me thinks's picture 722 pencils

Lowbrow.

Endeio's picture 260 pencils

Sorry. But this is such a weak idea. Brainstorm again.

MissOnyl's picture 40 pencils

i think the composition is interesting in these series of ads, plus the colours are lovely too.

Guest's picture

Student work??

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