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X-ray Male

Published/Aired: 
September 2007

Tags

Description: 

"Reconstructed" is the new Fall/Winter 07 print campaign for Levi's Copper Jeans. Much the same way Copper Jeans' seams and pockets are held in place with metal rivets, broken bones can be reconstructedwith metal pins and plates. The vintage x-ray treatment is a nod to Levi's 154 year heritage, as well helping to showcase Copper's product features in an interesting, new light.

Advertising Agency: Bartle Bogle Hegarty Asia-Pacific, Singapore

Creative Director: Todd Waldron

Art Director: Hoon Pin Kek

Copywriter: Douglas Hamilton

Editor: Dave Phung

Photographer: Simon Harsent

Additional credits: Rebecca So, Xenia Tan,

Comments (11)

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Highest Rated

Guest's picture
Guest

i like that

kalpesh78's picture
kalpesh78
Activity Score 2578

love the art on these... simply superb

ideas....30 minutes nahi toh free.

kgeiger's picture
kgeiger
Activity Score 7287

Lots of jeans have metal rivets. Probably more so than people that have metal implants.

saidukaringa's picture
saidukaringa
Activity Score 275

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

fractalrene's picture
fractalrene
Activity Score 1504

Hmmm... It looked interesting, really, until I read the rationale.

alshi J's picture
alshi J

its alright idea... more interesting than most fashion stuff

the truth's picture
the truth

Truly boring.

washiam's picture
washiam
Activity Score 443

Amazing visul actully, but the idea.....hmmmmmm

washiam's picture
washiam
Activity Score 443

btw, it's effective for me... :P

zane's picture
zane

do one with wolverine !! LOL

mellowmarketer's picture
mellowmarketer
Activity Score 150

honestly. levis dont need to do any good adverts. Im still gonna buy Levi's

Guest's picture
Guest

i like that

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